August 03, 2023
Look to Fall 2023 Trends for Upcoming Campaigns
From lace accents to tailored blazers, here’s what’s popular in fashion circles that will make ideal additions to fall and winter client promotions.
Thank the return of in-person gatherings – from the communal office to trade shows to celebrations – for fall’s notable fashion trends.
After three years of comfort-first looks, tailored pieces are making a comeback, as are items with whimsical feminine accents – thanks to the popularity of social media- and entertainment-fueled styles like mermaidcore, balletcore, rom-com core and quiet luxury.
It’s “back to business” this fall, writes Amanda Randone for Refinery29. “According to the fall 2023 collections, the best in fashion for the season ahead includes all things sleek and sophisticated,” she says, “though not without opportunity for a sparkly twist.”
Here are six fashion-forward trends that are sure to resonate with end-buyers for autumn and winter promotions.
1. Bridal Parties
After pandemic disruption, the wedding market is back in full gear. Bridal parties would be a good fit for lace-accented robes to wear ahead of the ceremony. Pitch personalization and pair them with hard goods like soft slippers and champagne flutes.
Lace bathrobe (KQLP193A) from Ginho Promos (asi/56732)
2. Company Get-Togethers
The preppy cable knit has made a return to the catwalk. Consider high-quality sweaters as part of uniform programs, or blankets for holiday parties that welcome a large number of attendees.
Cable knit chenille blanket (714) from FIEL-Fairdeal Import & Export (asi/53509)
3. Recognition Programs
Rugged leather accessories – like tailored jackets, thick belts, chunky boots and durable bags – are all the rage. High-performing sales reps can bring retail or retail-inspired items with them on sales calls.
Duluth Pack leather backpack (L-161) from Compass Industries (asi/46170)
4. Corporate Wear
Say goodbye to oversized, work-from-home comfort wear: Classic tailored looks are back. Think suits, pants and pencil skirts, ideal for sales reps heading to meetings with prospects and clients. Garments with performance properties are essential for travel.
OGIO blazer (OG824) from SanMar (asi/84863)
5. Fitness Studios
Off-the-shoulder tops offer a fun, relaxing style for casual settings, like fitness and yoga studios, dance teams and college bookstores. Also approach coffee shops and bookstores looking for a way to promote their businesses. For an eye-catching detail, add foil or sequins.
Wide-neck sponge fleece sweatshirt (7501) from BELLA+CANVAS (asi/39590)
6. Brand Ambassadors
Clients with staff representing their brand at events and product launches can furnish them with striking outerwear, like diamond quilted jackets. They also make a great gift for loyal clients and employees celebrating milestone work anniversaries.
Quilted jacket (WNG-528) from Wine-n-Gear (asi/97296)
Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.