August 10, 2023
Promotions Planner: Look Ahead to Fall
Start presenting ideas to clients for campaigns centered on November observances.
The calendar is chock-full of observances in November that distributors can leverage to sell more promotional products. With the arrival of Thanksgiving, campaigns incorporating food gifts will be a focus. Consider restaurants that offer vegan dishes, sandwiches and coffee, as well as local organizations seeking volunteers.
Nov. 1/World Vegan Day
First held in the U.K. in 1994, this observance celebrates the benefits of veganism for animals, humans and the planet. It’s a day of education, potlucks, tree-planting and more.
PITCH: Eateries can offer specials on vegan dishes and eco-conscious retailers can offer gifts-with-purchase.
Vegan leather pouch (LVLGP100) from Pop! Promos (asi/45657)
Nov. 3/National Sandwich Day
This day is set aside to celebrate the sandwich, a perennially popular lunch item across the country. It’s a perfect opportunity for eateries to advertise their lunch specials and offer one-day discounts.
PITCH: Brand reusable lunchboxes that customers can buy for a small upcharge and use to take leftovers home.
Bento box with bamboo lid (KTN130) from NC Custom (asi/44900)
Nov. 8/National Cappuccino Day
This beloved beverage originated in Vienna in the 1700s – called a Kapuziner, it combined coffee with whipped cream and sugar. It first appeared in Italy in the early 20th century with the advent of the espresso machine. Today, it’s a favorite all over the world at Italian restaurants and coffeehouses.
PITCH: Debut branded cappuccino mugs as part of a coffee shop’s merchandise line.
Cappuccino mug (A1600) from BEL Promo (asi/39552)
Nov. 15/National Philanthropy Day
Local organizations looking for volunteers can host events this day, like sorting donations at food banks, cleaning up parks and waterways and visiting nursing home residents.
PITCH: Participants will appreciate T-shirts and hats they can wear while volunteering.
Unisex cotton T-shirt (3600) from alphabroder (asi/34063)
Nov. 18/National Apple Cider Day
Farmers markets and orchards are ideal settings for serving apple cider – either at individual stalls or as a refreshment offered to guests at the entrance.
PITCH: Think reusable drinkware branded with the vendor’s logo.
Aluminum stadium cup (101360) from Gemline (asi/56070)
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