February 03, 2023
Promotions Planner: On the Job
Start presenting ideas to clients for campaigns centered on May observances.
The May flowers will be here soon, and that means it’s time to look ahead to spring observances. Each of the ones listed here gives distributors an opportunity to help outfit and thank industrious end-users, including teachers, nurses and nannies.
May 2/Teacher Appreciation Day
Schools and administrative offices can thank their hardworking staff with thank-you gifts like sweet treats, self-care items such as candles and blankets, and personalized apparel, which is ideal for layering while on the job.
PITCH: Think fleece pieces like quarter-zips and vests for staff to wear in the classroom, faculty center and office.
Casa pullover sweater (3700/3702) from Fossa Apparel (asi/55141)
May 5/Museum Lovers Day
Museums and cultural centers of all sizes can reward visitors with smaller items like pens and silicone bracelets at the ticketing desk or could even gift higher-end items to the first people to book reservations this day.
PITCH: Encourage museums to incentivize by giving out high-value items to the first 50 people to buy tickets. They also make an ideal reward for hardworking employees and volunteers.
Canvas tote bag (YORKN331058) from Yorkn (asi/98754)
May 12/National Hospital Day
First proclaimed by President Warren G. Harding in 1921, this observance was established to educate the public on the important care that hospitals provide and the doctors, nurses and staff who make it possible. Healthcare systems can offer staff gifts they can put to use on the job.
PITCH: Consider high-end drinkware that would be a welcome addition to commutes, lunches and breaks.
Stainless-steel tumbler with bamboo base (50024) from Hit Promotional Products (asi/61125)
May 13/National Babysitters Day
It’s critical that babysitters and nannies have safety training, frequently offered by hospitals and local government entities. Suggest these clients host education sessions this day and give out branded items that babysitters can use on the job.
PITCH: First-aid kits and reusable notepads are essential for babysitters and nannies to have on-hand.
Laminated babysitter notes with magnets (BSND) from Lion Circle Corp. (asi/67620)
May 16/Wear Purple for Peace Day
Suggest to justice-minded clients that they outfit their teams in purple for a day to lobby for peace in the world. They can also sell the apparel and accessories to patrons and donate a percentage of the proceeds to anti-violence causes.
PITCH: Look for purple caps, polos and T-shirts for retail and food service employees.
Unisex jersey T-shirt (3001) from BELLA+CANVAS (asi/39590)
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