February 24, 2023
Take Inspiration From #Balletcore
It’s both chic and comfortable, making it a perfect post-COVID style.
For your next promo campaign, look to the world of dance for ideal post-pandemic fashion.
A style dubbed #balletcore has continued to gain momentum on red carpets and catwalks since the fall of 2022. In fact, the “just came from ballet class” look is poised to be one of the spring’s most popular trends.
It gives wearers a classic, nostalgic appearance (think Audrey Hepburn at mid-century) that combines glamour and comfort, personal stylist Soneca Guadara told InStyle – ideal for after-COVID wardrobes.
Audrey Hepburn gracefully practicing ballet in 1956! ❤️ #DoYouRemember #Nostalgia #AudreyHepburn pic.twitter.com/8vAhVmdNus
— DoYouRemember? (@DoYouRemember) September 2, 2019
Celebrities have certainly leaped into it in recent months – including models Bella Hadid and Kendall Jenner and actresses Lea Michele and Nicola Coughlan. At the Golden Globes last month, “ballet buns” were all the rage. Euphoria actress Sydney Sweeney said she channeled dance classes from her youth with her red carpet dress and makeup at the LACMA Art+Film Gala in November.
On TikTok, #balletcore has 13.5 billion views at the time of this writing and Instagram too has tons of inspiration.
View this post on Instagram
Think ballet flats, tulle skirts, flowy tops, cozy sweaters and cardigans, leg warmers, bodysuits, leggings and accessories like puffer totes, delicate jewelry, satin scrunchies and bow barrettes – many of which are available from suppliers. Here’s how distributors can take advantage of the ballerina trend for upcoming promotional campaigns.
1. College Bookstores
Comfy, oversized sweaters or cardigans are ideal as layering pieces for the early spring. Students will also appreciate chenille patches and embroidery for a preppy touch.
Marled cocoon sweater (LSW416) from SanMar (asi/84863)
2. Dance & Yoga Studios
Schools and academies can sell branded outfits to new students – think bodysuit and tight sets with the company’s name and even personalization.
Spaghetti bodysuit (B100CF) from Los Angeles Apparel (asi/67971)
3. Retailers
Shoe and athletic stores can give out leg warmers (think Flashdance) to loyal customers. Choose a style that comes in multiple colors to suit different tastes.
Leg warmers (SGLY283) from Magic Branding Promos (asi/68473)
4. Bridal Parties
Foldable ballet flats are perfect for late-night wedding receptions – they can be personalized with bridesmaids’ names or given out by bridal shops as a client thank you.
Foldable ballet flats (CGIP002533) from Golden Promo (asi/57632)
5. Influencers
Help clients promote their product or service with a ballet-inspired bundle; pack a tote with drinkware (like the Stanley tumbler), delicate jewelry, silk scrunchies, barrettes and lip gloss.
Classic puffer tote (FC230117) from Logo More Promo (asi/67853)
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