January 13, 2023
Promotions Planner: Spotted at ASI Orlando
Start presenting ideas to clients for campaigns centered on April observances.
As spring approaches, keep track of upcoming April observances and holidays that can act as jumping-off points for clients to promote their products and services. The suppliers and items featured here made appearances at the recent ASI Show in Orlando.
April 5/National Caramel Day
Help clients mark this fun observance by presenting sweet treats with branded packaging – they’re perfect as gifts for thanking hard-working staff and loyal customers, and welcoming new team members.
PITCH: Consider sea salt caramel chocolate bars and truffles, and even caramel popcorn, as gifts for end-buyers to give to staff and clients.
Thank you card with sea salt caramel chocolate bar (325) from Sweeter Cards (asi/90354)
April 7/National Beer Day
If you have restaurant, bar, brewery or beverage distributor clients, encourage them to drive patronage at their respective businesses by giving out branded drinkware and accessories for beer lovers.
PITCH: Present glass and travel drinkware, accessories like openers and can wraps, and high-end coolers that can be used as raffle items for customers.
12 oz. barrel-shaped mug/can cooler (BM12) from Openers Plus (asi/63073)
April 10/Golfer’s Day
This day celebrates all those who appreciate the links, from professional athletes to amateur weekend players to caddies and greenskeepers. Consider accessories like towels, tees and golf balls as giveaways this day, along with outerwear for those who frequent courses.
PITCH: Browse full-zip layering pieces with corporate branding and personalization for high-performing sales reps looking to hone their game.
Sweater fleece jacket (3710/3712) from Fossa Apparel (asi/55141)
April 22/Earth Day
The number of earth-friendly products available in the industry is growing by leaps and bounds, and that’s certainly advantageous for brands that want to send a sustainable message. End-buyers can leverage this yearly observance by distributing eco-conscious products at events.
PITCH: Look for drinkware and house and home items made with responsibly sourced materials, as well as those that have an awareness message and giveback opportunities.
Cupanion bottle (DR01) from Fill it Forward (asi/54161)
April 23/National Picnic Day
Parks and recreation centers can encourage people to get outside for fresh air, lunch and fun and games. Present options for local organizations to give out to guests, and don’t forget high-end options as merchandise for sale in visitor centers.
PITCH: Think hats and sunglasses as items to give out before and during the observance. Also present drinkware, picnic baskets and blankets that parks and preserves can offer for sale.
Oversized textured quilted blanket (DP1802) from Terry Town (asi/90913)
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