In a Nutshell

*STORMTECH has launched new apparel styles for the fall, with waterproof and thermal shells, ergonomic fits and more.

*The British Columbia company is also unveiling an Outdoor Specialty retail channel collection and revamped distributor websites for Canada and the U.S.

STORMTECH Performance Apparel (asi/89869; U.S., 89864) has launched its new 2018 Fall Collection, along with new styles for the Outdoor Specialty retail channel and a new distributor website powered by Shopify Plus.

The styles in the Fall Collection feature best-in-class waterproof and thermal shells, moisture-wicking technology, durable construction, urban styling, ergonomic fits and new colors.

Among the more than 20 men’s and women’s apparel styles in the new Collection are the Synthesis Stormshell (RX-1/RX-1W) with H2XTREME waterproof/breathable technology and full coverage hood; the Matrix System Jacket (XB-4/XB-4W) with a lightweight interchangeable thermal shell liner; and the Reflex Hoody (TCX-1/TCX-1W) with performance-inspired H2X-DRY wicking fabric.

The Synthesis Stormshell (RX-1) in Jewel Green; also available in a women's style (RX-1W)

The Matrix System Jacket (XB-4W) in Violet; also available in a men's style (XB-4)

The Reflex Hoody (TCX-1) in Azure Blue; also available in a women's style (TCX-1W)

The Nitro Microfleece Vest (NFV-1W) in Bright Red; also available in a men's style (NFV-1)

The Men's Snowburst Technical Pant (EP-3) in Charcoal

In addition, Stormtech will soon unveil a new Outdoor Specialty retail channel collection featuring best-in-class apparel technology, brighter colors and more prominent branding with a new specially-designed logo. “Stormtech’s core range of product will continue to proudly bear the classic lighthouse logo which customers have come to know and love,” said the company in a statement. The Outdoor Specialty collection will also be made available to the B2B distributor channel.

Finally, both the Canadian and U.S. distributor websites will now feature technology from Shopify Plus, including more intuitive navigation, upgraded user experience, real-time inventory information, online ordering and a new virtual studio for customizing Stormtech products.

Canadian distributors can view the new Fall 2018 Collection here and U.S. distributors can view it here.

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