June 16, 2023
Go Bold With Bright Red
The confident hue featured prominently in Fall 2023 collections and has proven popular with celebrities as well.
A classic, vivid hue that’s been popular in high-fashion circles may just be the perfect choice for upcoming promo campaigns.
Bright red is once again making high-profile appearances in Fall 2023 fashion lines, like those from Tory Burch, David Koma, Sandy Liang and Proenza Schouler, in the form of coats, button-down shirts, dresses, purses and shoes.
“Established and emerging designers all received the red memo this season,” Libby Page, market director for Net-a-Porter, told Who What Wear. “Maximilian Davis reinforced the brand’s recently unveiled signature shade of scarlet with myriad amorous looks.” Davis, creative director for Ferragamo, featured an oversized coat, chunky sweater, heels and bright red accents on otherwise neutral pieces in the fashion house’s Fall 2023 collection.
Celebrities have also been decked out in bright red in recent weeks – including JLo, Gemma Chan, Lucy Hale and Cardi B.
It’s a popular color in the promo industry as well – the attention-grabbing hue is perfect for spotlighting clients’ logos and messages. Here are six apparel and accessory options in bright red from suppliers.
1. Company Programs
Corporate clients can stock high-end outerwear for employees in their e-commerce stores – perfect for traveling and layering during the fall and winter months.
Marled fleece jacket (8874) from Landway (asi/66238)
2. Charitable Organizations
Local groups that rely on volunteers, especially those engaged in cleaning up parks, canals and other outdoor spaces, can distribute fun apparel that adds a touch of whimsy to the task at hand.
Racerbank eco-jersey tank (AA1927P) from alphabroder (asi/34063)
3. Hospitality Uniforms
Staff at hotels, restaurants, bars and cafés will stand out with bright red uniform pieces, like button-down shirts, hats and aprons.
Women’s long-sleeve shirt (TM97742) from PCNA (asi/66887)
4. Festivals
Organizers of music and arts events will appreciate brightly colored sweatshirts that offer a generous imprint area. Also consider logos on the back, sleeves and hood exterior.
Cisco hoody (W2103) from Redwood Classics Apparel (asi/81627)
5. Trade Shows and Conferences
Attendees and students at professional events are sure to have use for bags with a pop of color – like a zippered tote in chili red that can be used for meetings and classes.
Zip tote (BG410) from SanMar (asi/84863)
6. Tourism
A structured cap with performance properties and a generous imprint area is perfect for travel agencies and tour guests.
Structured five-panel hat (5054) from Sportsman Cap & Bag (asi/88877)
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