June 30, 2023
Make a Statement With Branded Sunglasses
They’re an enduringly popular item with consumers and industry end-buyers alike. Fortunately, this year’s trending styles at retail are also available from suppliers.
A classic accessory that’s been a favorite of style icons like Audrey Hepburn, Jackie Kennedy Onassis and Anna Wintour is now available in a variety of attention-grabbing shapes and sizes, perfect for promo campaigns.
While demand for sunglasses increases every year as the weather warms up – they were among the top 10 most-searched products in ESP in Q1 – the plethora of options in promo and their perennial popularity make them an ideal year-round branded item for virtually any industry.
“This year, we’re seeing the classic sunglasses shapes and colors reimagined,” writes Avery Matera for style site POPSUGAR. “That could be a retro shape upgraded with a new color frame or mirrored lens, an oversize take on a timeless style, or a silhouette that feels vintage and futuristic at the same time. With a seasonal color palette that ranges from bright pink to classic white, incorporating neutral blacks and tortoise tones, there’s something for everyone.”
Here are five ideas for selling statement sunglasses, along with trending styles available from suppliers.
1. Museums & Art Galleries
Promote cultural centers with modern angular sunglasses with minimalist imprints. Encourage clients to provide a variety of colorways in line with branding.
Flat sunglasses (ASG24Z) from Azalee Innovation (asi/37671)
2. Product Launches & Grand Openings
End-buyers can celebrate new products, services, rebrands and locations with statement accessories, like mirrored sunglasses with a step-and-repeat imprint on the frame.
Mirrored sunglasses (RM060) from Eyevertising (asi/57371)
3. Corporate Get-Togethers
Take a cue from the hype around the upcoming Barbie movie with bright-pink shades – perfect for company picnics, team-building activities and happy hours.
Malibu sunglasses (6223) from Hit Promotional Products (asi/61125)
4. Travel Agencies
Demand for vacations is back post-COVID, and travel agencies and tour organizations can promote their services with Jackie Kennedy Onassis-inspired oversized glasses.
Round sunglasses (AG-SGBA) from Agraffes Innovation (asi/36722)
5. Cruise Lines & Resorts
White sunglasses not only make a statement, they’re also ideal for setting off an imprint and message on the arms – particularly for the hospitality industry.
Classic sunglasses (PHJ240) from Ninice Promo (asi/73058)
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