AAA Innovations (asi/30023) has a new retail brand in its collection.

The Norwood, NJ-based supplier of branded outdoor products has partnered with BLUNT, an umbrella retail brand. AAA Innovations will offer the Classic (BC48-052) and Metro (BM40) umbrella styles to the promotional products industry.

The BLUNT Metro (BM40) has a 40-inch arc, auto-open canopy and matching carry sleeve.

“BLUNT has constructed an umbrella that’s unmatched in design and durability,” AAA Innovations says. “From the superior engineering to its iconic shape, the Blunt umbrella stands alone. … The Classic and the Metro will add to AAA Innovations’ already impressive arsenal of umbrellas and outdoor items.”

The umbrella company also designed its products to be eco-conscious; instead of throwing away the items if they become damaged, BLUNT offers repair services as part of a two-year manufacturer’s warranty.

It’s the latest in a spate of retail brands entering the promotional products industry. Recently, Top 40 supplier SnugZ USA (asi/88060) announced that it’s now the industry’s exclusive supplier of the Draft Top bar tool, as seen on Shark Tank, and Prime Line (asi/79530), the hard goods division of Top 40 supplier alphabroder (asi/34063), now offers eight drinkware styles from Under Armour and Columbia, bringing its industry selection to more than 200 SKUs.

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