March 13, 2023
Take a Cue From TikTok Trends
Popular items recently featured on the video platform – as well as comparable options – are available in the branded merch industry.
TikTok has become a product kingmaker.
As made clear with the recent run on Stanley tumblers after #stanleycup went viral on TikTok, items featured on the popular video-sharing platform often skyrocket in popularity among consumers as influencers work their persuasive magic.
Abrar Al-Heeti, a video producer with news outlet CNET, has put together a list of items that recently went viral on TikTok. Fortunately, many of these products – or very comparable alternatives – are available within the promo industry for end-buyers who want what’s trending. Here are five branding-ready selections from her list and related sales ideas.
1. Travel Agencies
The collapsible Stojo cup is made of food-grade silicone and has a foldable straw. This TikTok shows how the 24-oz. size can be nestled in the collapsible bowl (1022-50), both offered by Leed’s (asi/66887), part of Top 40 supplier PCNA (asi/78897).
Stojo Titan 24-oz. cup (1610-03) from Leed’s (asi/66887)
2. Employee Appreciation
Consider Bluetooth-powered sleep masks as a staff gift – they keep both light and ambient noise out. They’re a perfect choice for people who have a hard time falling asleep at home, on airplanes and in hotel rooms. Suppliers carry many style and color choices.
Bluetooth sleep mask (SHI2305) from Bollen Promos (asi/40793)
3. Yoga Studios
Instructors can encourage meditation and self-care with a smart fragrance diffuser for home use. The Nest diffuser and Pura app in particular recently made the rounds on TikTok, and suppliers have a number of similar products.
Smart aroma diffuser with voice control (RE1144) from Prime Gifts (asi/79539)
4. Dieticians & Nutritionists
Food and diet experts can advertise their consultation services with portable blenders and juicers. The PopBabies blender went viral in recent months, and fortunately, there are a number of comparable styles in the industry.
Portable blender with carry loop (PN2608) from HT Premium (asi/58776)
5. Real Estate Agencies
New homeowners will appreciate a super-soft heated blanket to use in their house or condo. While the ribbed style from Bedsure has been popular on TikTok, comparable products are available to distributors.
Bedsure 50-inch by 60-inch heated blanket (RL3149) from Core Gifts Promo (asi/46671)
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