May 05, 2023
Promotions Planner: Permission To Indulge
Start presenting ideas to clients for campaigns centered on August observances.
End-users of promotional products will be looking for ways to relax and have fun as the summer winds down. August offers several observances – like National Chocolate Chip Cookie Day and National Prosecco Day – that encourage a little self-pampering and can also be used as jumping-off points for promoting a product or service.
August 2/National Coloring Book Day
Studies over the past few years have shown that coloring has numerous health benefits for adults – it quiets the mind, helps with meditation, improves motor skills (especially complex pages), lessens anxiety, and can even improve focus and sleep. Fortunately, the promo industry is full of options.
PITCH: Encourage therapists to distribute coloring books to patients. They also work well for corporate employees and clients of professional services firms.
Adult coloring book and colored pencil set (JK-8721) from Jornik Manufacturing (asi/63549)
August 4/National Chocolate Chip Cookie Day
Customers at restaurants and guests at hotel check-in will appreciate receiving a surprise chocolate chip cookie this day – it’s sure to foster feelings of goodwill toward the distributing brand.
PITCH: Consider individually wrapped chocolate chip cookies with a branded sticker that reminds recipients where it came from.
Dipped chocolate chip cookie (FBC153) from NC Custom (asi/44900)
August 9/National Book Lovers Day
This observance celebrates the love of reading and literature. Bookstores and libraries can leverage the day to encourage reading and offer educational sessions on different genres and authors.
PITCH: Suggest that schools, bookstores, local libraries and retailers distribute small reading-related items this day.
Seed paper bookmark (GGF4775) from BotanicalPaperWorks (asi/41273)
August 13/National Prosecco Day
A glass of chilled prosecco is a welcome addition during special events in muggy mid-August. Restaurants and bars can offer specials on prosecco this day, and they’ll need signage to advertise. They can also leverage National Rum Day on the 16th, National Pinot Noir Day on the 18th and National Whiskey Sour Day on the 25th.
PITCH: Recommend to restaurants and bars that those who order a glass of prosecco this day also receive a branded bag of prosecco-flavored treats to go with it.
Prosecco-flavored gummy bears (BB418BG) from HPG (asi/61966)
August 15/National Relaxation Day
Professionals that specialize in relaxation – such as massage therapists, estheticians and yogis – can advertise specials on their services this day. They can also offer customers gifts branded with National Relaxation Day messaging and the company’s logo.
PITCH: Think essential oils, bath salts and room sprays that clients can use to recreate a spa-like feel at home.
Lemon verbena room spray (NRS10S) from SnugZ USA (asi/88060)
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