HanesBrands (asi/59528) is translating its holiday spirit into do-gooding action.

This week, the maker of everyday apparel basics launched its ninth annual Hanes National Sock Drive. The initiative involves Hanes donating 225,000 pairs of socks to organizations fighting homelessness across the United States.

This year @Hanes is donating 225k pairs of socks – a total of 2.5 million since '09 – to nonprofits fighting homelessness. For just $1, you too can help bring comfort to the 3.5 million people living without shelter in the US. Visit https://t.co/YpenLq73Ia for info. #HanesForGood pic.twitter.com/zh62RLHI8V

— Hanesbrands Inc. (@HanesBrands) November 19, 2018

To distribute the socks to homeless individuals, HanesBrands is partnering with national agencies, including The Salvation Army, Invisible People and Covenant House. The Winston-Salem, NC-based company says it’s also increasing the local impact of the program by engaging directly with at least one agency in every state to distribute the apparel. Since the annual drive’s inception in 2009, HanesBrands has provided more than 2.5 million pairs of socks – the most requested item by relief agencies – to help the homeless.

“Most of us take basic apparel for granted, but we know a clean pair of socks can mean a lot to those experiencing homelessness,” said Sidney Falken, chief branding officer, HanesBrands. “Although we can’t solve this chronic issue facing our country, we are committed to bringing a little comfort to those who need it most.”

In a statement, HanesBrands said that the National Sock Drive program will expand beyond the holiday season to a yearlong effort. Folks can participate by visiting www.hanes.com/donate to purchase socks ($1), women’s underwear ($1), men’s underwear ($1.50) and bras ($6) that will be distributed in needed styles and sizes by The Salvation Army. On www.hanes.com/sockdrive, visitors can also learn more about homelessness and get information about the organizations participating in the sock drive.