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Promotions Planner: Winter Is Coming

Start presenting ideas to clients for campaigns centered on December observances.

Now that summer is coming to a close, it’s time to start presenting promotional campaign ideas to clients based on December observances. From National Bartender Day to National Salesperson Day, the last month of the year presents a number of opportunities for end-buyers to promote their people and their brands.

Dec. 1/National Bartender Day

This day is set aside to recognize the dedication of bartenders around the country who often work long hours, serving customers late into the night.

PITCH: Bars and restaurants can offer their employees items to encourage self-care, like gift sets containing gourmet food.

gourmet gift set

Aviana gourmet gift set (100721-410) from Gemline (asi/56070)

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Dec. 2/National Mutt Day

Animal advocates can leverage this observance to encourage adoption of mixed-breed canines. It’s an ideal opportunity for pet-oriented businesses to promote dogs looking for loving homes.

PITCH: Approach shelters, pet stores and veterinarian practices about endorsing mixed-breed dogs with branded items, like signage and pet items for new adoptees.

blue pet bowl

Pet bowl (3240) from Evans Manufacturing (asi/52840)

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Dec. 8/National Salesperson Day

Inbound marketing firm HubSpot recently reported that a third of salespeople left their jobs in both 2021 and 2022. Recommend that organizations recognize their teams for a job well done, and to encourage them consistently.

PITCH: Distribute personalized relaxation sets for salespeople to use when they’re off the clock.

relaxation kit

Gift set with sleep therapy machine and aroma diffuser (HGS-1420) from HIRSCH (asi/61005)

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Dec. 10/Human Rights Day

This observance marks 75 years since the Universal Declaration of Human Rights was proclaimed by the United Nations – the pledge enshrines the rights that all people are entitled to, including dignity, liberty, the right to life, freedom of movement and the right to property.

PITCH: Help cultural centers host educational sessions this day and suggest they distribute items like bags and totes.

navy blue tote bag

Cotton canvas tote (CNC1515) from American Ad Bag Co. (asi/35290)

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Dec. 30/National Bacon Day

Americans love their bacon, and this observance celebrates this classic breakfast food. Eateries that offer bacon – including both sit-down and takeout restaurants – can promote their offerings this day.

PITCH: Consider signage and apparel for staff that can also be sold onsite, like a T-shirt with a “National Bacon Day” message.

long-sleeve red t-shirt

Long-sleeve cotton T-shirt (SSFL748) from imprintID (asi/73651)

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