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C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

The Scariest Promotional Product In America

In the first week of September, red balloons began mysteriously appearing in a small...

How To Cold Call With Purpose

Once the second leading method of generating promotional product business, cold calls...

Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are, well, you can insert just about any adjective...

Minor League Baseball: Bastion of Promotional Creativity

The greatest promotional spectacle in America can be found at your nearest minor league...

Minor League Baseball: Behind the Bobblehead

Josh Laird always wanted to go to an Altoona Curve game. So when the date of Friday,...

Oh Yes, Kid Rock Campaign Merch Is Available To Buy

"Are You Scared?" That's the question musician Kid Rock posed on ...

How To Become A Better Networker

In this Q&A, The Networking Motivator reveals how to build relationships and mingle wit...

It's Bacon Vs. Tacos In Baseball's Epic Food Fight

Minor league baseball right now is just as much an all-you-can eat buffet as a sport....

Master Video For Your Business

If you’re not creating and posting your own videos, you’re missing out on a huge social...

A Teenager Explains Fidget Spinners

Adults don't get them. Schools are banning them. So what's the hook of fidget spinners?...

Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

"Don't let hunger happen to you" goes the slogan from the Snickers commercials....

Q&A: How To Align Sales And Marketing

Aligning the two sides will not only improve results, but allows sales reps to speak th...

Promotional Product State and Regional Sales Report

A look inside the state of sales in the promotional product industry.

Creative Secrets From The Advantages Product Video Winner

SnugZ USA (asi/88060) claimed the first Advantages Product Video Contest with...

A Cure For Promo’s Ailing Pharma Sales?

A new product innovation offers tantalizing possibilities for pharmaceutical branding.

6 College Apparel Trends

Win over high school and college kids with the latest apparel trends. ...

Top Trends From The ASI Dallas Show Floor

Even as the calendar turned over to February, The ASI Show Dallas still carried the...

Under Armour Quietly Entering Promotional Products Industry

Long sought by distributors and end-buyers, Under Armour is finally entering the indust...

Competing for Clients in the Promotional Products Industry

Industry vets Heather Sanderson and Craig Nadel discuss ways to set yourself apart from...

Raising Capital in the Promotional Products Industry

Industry veterans Vera Muzzillo and Bill Korowitz discuss the current state of lending ...

Mergers & Acquisitions in the Promotional Products Industry

Norm Hullinger and Jeff Lederer discuss whether industry consolidation is merely a big ...

Power 50 - No. 1 CJ Schmidt, Hit Promotional Products

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 33 Alan Vaught, Evans Manufacturing

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 47 Larry Cohen, Axis Promotions

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 50 Chelsea Grayson, American Apparel

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...