See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

Podcast: Simon, Cohen Discuss the HALO-Axis Deal

HALO Branded Solutions (asi/356000) rocked the promo industry again with its latest...

Hullinger Shares Details of Alphabroder’s Cyber Attack

In a Power Summit session, the CEO explained how the promotional products industry’s la...

How Ace Specialties Became President Trump’s Go-To Distributor

Christl Mahfouz was struggling to keep her business afloat. And then she overnighted so...

Inky Johnson Inspires Power Summit Audience

The speaker urged attendees to look past the superficial and make a difference in other...

Thurmon Impresses Power Summit Attendees With Acrobatics, Messages

While doing a handstand onstage, the motivational speaker explained that balance requir...

Unique Job Titles in the Promo Industry

Gurus, ninjas and evangelists, oh my! Uncommon job titles are sweeping the business wor...

Promotional Products State and Regional Sales Report - 2019

Our exclusive report reveals that state promotional products sales are thriving.

Promotional Products Sales Report 2019 – Midwest

Resurgent cities are powering unexpected growth in America’s heartland.

Patagonia Shifts Corporate Sales Strategy

Popular apparel brand Patagonia, known for its outspoken activism and prominent...

Promo Industry Spotlight: Agriculture

The Midwest has over 127 million acres of farmland, as well as seven of the top 10...

2019 Distributor Salesperson of the Year Finalist - Andi Vopalensky Morales, Boundless

Get to know Andi Vopalensky Morales, a 2019 Distributor Salesperson of the Year...

2019 Distributor Salesperson of the Year Finalist - Johanna Gottlieb, Axis Promotions

Get to know Johanna Gottlieb, a 2019 Distributor Salesperson of the Year Finalist! ...

Exclusive Interview with Cal Ripken Jr.

Baseball Hall of Famer Cal Ripken Jr. is most famous for playing 2,632 consecutive...

Coffee and the Sales Professional

The ultimate motivational crutch is an instant pick-me-up in a cup.

Interview with Joe Orminski, General Manager of Scalable Press

In the fragmented promotional products industry, Scalable Press is designed to make...

Interview with Scott Nussinow, Executive Vice President of ArtworkServices USA

When it comes to your business, your first instinct is to do it yourself. But have...

Shark Tank’s Herjavec Brings Advice and Laughter to Chicago Keynote

Businessman and television personality Robert Herjavec dazzled the crowd with his ASI...

Self-Promos That Score Big

Like all distributors, Cliff Quicksell wanted to increase his sales. That meant...

Navigating the Complexities of Prop 65

When sugars and amino acids are heated above 248 degrees Fahrenheit, a chemical...

Q&A: How Branding Raises Apparel Perceptions

Branded apparel doesn't have the highest perceived value from end-buyers , but...

The Ugliest Uniforms in Sports

If there's one thing we care about as much as how our favorite teams play, it's how...

Secrets of the Dazzling Westworld Brand Experience

At San Diego Comic-Con 2017, it was Los Angeles 2049. At least it was for attendees...

The Inspiration Behind Brand Fuel’s Fun, Crazy Brand Experiences

If you're looking for an experience in the promotional products industry, Brand Fuel...

Unlock the Power of Storytelling

In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

Banners And Signs Worth Seeing

Banners and signs call attention to a client's store, trade show booth and more....