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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Under Armour Announces Sales, Earnings Increase

The apparel and footwear maker, whose products sell in the promo industry and retail, s...

Scottish Drinks Industry Pens Letter Against Possible Alcohol Merch Ban

Industry leaders in the United Kingdom are also keeping a close eye on the situation.

ASB Reports Highest-Ever Attendance at Its National Sales Conference

The Top 40 distributor held the event in Nashville, drawing more than 660 attendees and...

Outdoor Cap Taps Transportation Industry Pro to Take Over Lead Customer Experience Position

Michelle Thomas joins the Top 40 supplier with a track record of success at Uber Freigh...

Grossman Marketing Group Names David Granetz Vice President of Sales & Business Development

Granetz has sales experience at Top 40 firms. Grossman Marketing is a fourth-generation...

Distributor Sales in 2022 Match Pre-Pandemic Record

Driven by a return of events, strong demand and inflation-fueled pricing, findings from...

Terry Town Celebrates 35th Anniversary

The family-owned supplier has keyed in on product innovation/expansion, fostering stron...

The Campaign: Nonprofit Says ‘Thank You’ With Far North-Inspired Merch

Top 40 distributor Genumark delivered branded apparel and more for a food security-focu...

Delta Apparel Posts Q1 Loss, Sales Decline

Lower demand in a key business channel and inflationary pressures weighed on the Top 40...

MLB Jerseys to Feature Corporate Sponsor Logos for First Time

The Los Angeles Angels just announced a sponsorship deal – part of baseball’s new pheno...

Next Level Apparel Partners With GK Global for Nearshore Fabric Supply

The move from the Top 40 supplier will shorten lead times, reduce geopolitical sourcing...

Obituary: Stuart James Johnson, CFS Promotions

Johnson, who founded the supplier firm and ran it in partnership with his wife, Sharon,...

Experts See Positive Signs for Promo Supply Chain Out of China

Broad surveys and the individual experiences of promo supply chain experts indicate tha...

HanesBrands’ Sales Plummeted in 2022

The apparel maker, whose products sell extensively in the industry, posted a net loss f...

Magnet Group Announces Fran Ford Award Winner, Names Sales Rep of Year

Tonya Cochran earned the award named in honor of the late industry luminary, while Robi...

Recapping ASI Fort Worth: ‘Valuable, Uplifting & Encouraging,’ Attendees Say

Distributors and suppliers reported a good experience at the largest industry trade sho...

Virginia Considers Prohibiting State Agencies From Buying Branded Products

Promo products leaders are encouraging industry members in Virginia to take action agai...

Stat Spotlight: IMF Says Economic Growth Will Slow in 2023 But Not as Bad as Previously Feared

The International Monetary Fund has upgraded its forecast for global and U.S. GDP growt...

Obituary: Irving Kannett, Irving Kannett & Associates

The 101-year-old promo pro ran a successful distributorship in Chicago and worked well ...

PCNA Partners With Six New Eco-Minded Retail Brands

The Top 40 supplier is selling products from brands like Terra Thread and Nimble in the...

International M&A: SF Taylor Acquires Branding365

The deal involves a print company and a promo company based in Greater Manchester in th...

Cimpress Appoints Florian Baumgartner as CEO to Its Vista Division

Robert Keane will continue to lead Top 40 distributor Cimpress, parent company of Vista...

ASI Fort Worth 2023: 5 Cool Hard Good Finds for Spring & Summer

These products were among the many awesome items on display at the industry’s largest t...

Stran & Co. To Acquire a Distributor That Generated $19 Million In 2022 Sales

The Top 40 distributor expects to close the deal to purchase T.R. Miller Co. Inc. in th...

ASI Fort Worth 2023: 6 Apparel Trends From the Show Floor

Sustainability and “shackets” are both popular this year.