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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Stran Reports Full-Year Revenue Increase, Record Quarterly Sales

The publicly traded Top 40 distributor sustained a loss on the year in 2022, but had a ...

BPMA Wins Debate on Promo-Related Motion at UK’s House of Commons

Carey Trevill, CEO of the British Promotional Merchandise Association, led the successf...

Promo Pros Offer Aid, Deal With Fallout Following Deadly Tornadoes

The twisters affected parts of the South, with communities in Mississippi the hardest h...

Friendly Reminder To Promo Pros: What You Do Matters

It can be easy to forget, but a springtime example from the world of youth baseball hig...

Proforma Hosts Million Dollar Club Celebration

The event recognized distributor owner-affiliates of the Top 40 firm that produced more...

Outdoor Cap’s JUNK Brands Names New President

Craig Mahan is now in the leadership role at the company that’s part of the Top 40 supp...

FLA Reaccredits SanMar’s Social Compliance Program

The accreditation means the industry’s largest supplier is committed to advancing bette...

Parent Firm of Facilisgroup, Brand Addition Increases Annual Sales 16%

Facilisgroup’s revenue rose 31%, while distributor Brand Addition’s global business inc...

Hit Promotional Products Says Operations Restored Following Systems Outage

The Top 40 supplier experienced a systems and network outage Thursday, March 23, but an...

iClick Partners With Elify To Sell the Retail Brand’s Digital Business Cards

The Seattle, WA-based supplier is now offering the products to the industry.

Q&A: What’s Cybersecurity Testing and How Can It Help Your Business?

Cybersecurity expert Greg Hatcher, a former U.S. Army Special Forces senior network eng...

The Bright Side: Brandito Donates $100K To Help Fund ‘Wonder Tower’ Pediatric Hospital Project

Set to open this spring, the Wonder Tower at the Children’s Hospital of Richmond at VCU...

Next Level Apparel Partners With Grupo M for Nearshore Manufacturing

The Top 40 supplier says the move will help increase speed to market and decrease the r...

Twitter Attorney Says Resolution Close in Lawsuit Brought by Distributor

Canary Marketing sued the social media platform earlier this year, alleging that it fai...

BAMKO Reports 80% Annual Sales Increase in 2022

The Top 40 distributor said total global revenue last year reached nearly $388 million.

What’s Driving Demand for Silicon Valley Bank Merch?

Perhaps everything from schadenfreude and gallows humor, to a sense of wanting a tangib...

FTC Extends Comment Period on Proposed Noncompete Clause Ban

The public now has until April 19 to weigh in on the potential prohibition.

Promo Executives: So Far, Bank Failures Not Causing Major Industry Issues

While spending from tech and other clients may be affected, promo firms that had accoun...

Uyghur Act Enforcement: Customs Denies Entry to 424 Shipments Over Forced Labor Concerns

It’s another reminder to importers in promo and beyond that it’s pivotal to rid supply ...

SwagUp Receives Investment From Decathlon Capital Partners

The New Jersey-based distributor offers what it describes as a streamlined platform for...

4imprint’s Total Global Sales Reached $1.14 Billion in 2022

Revenue generated in North America was essential to powering the 10-figure performance,...

SanMar Establishing New Flagship Distribution Center in Virginia

The Top 40 supplier is investing about $50 million in the 1.1 million-square-foot facil...

Congress Considering Another Bill That Could Lead to TikTok Ban

The RESTRICT Act has both Democrat and Republican co-sponsors.

Swish! iPROMOTEu Invites Industry To Compete in DunkFest 2023

The Top 40 distributor has hosted the contest tied to the annual NCAA basketball tourna...

Leon Panetta Delivers Insights on China in Gemline Webinar

The former U.S. Defense Secretary and CIA director spoke on geopolitical issues in the ...