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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

ASI Fort Worth 2023: Charlotte Jones Inspires & Delights in Keynote

Charlotte Jones, who oversees business operations and marketing strategies for the Dall...

ASI Fort Worth 2023: Increase Profitability With Creative Packaging

Promo veteran/consultant Cliff Quicksell Jr. shared strategies that can bolster sales a...

ASI Fort Worth 2023: Leverage Free AI Tools to Boost Your Business

During a keynote, marketing maven and early tech adopter Marki Lemons Ryhal shared how ...

ASI Fort Worth 2023: Should Distributors Add Some In-House Decoration?

Decorating experts from Stahls’ helped answer that question at an Education Day session.

ASI Fort Worth 2023: Flash Polls Indicate Distributor Sales Increase, Optimism

Other quick polls of distributors conducted during a session on Education Day offered i...

ASI Fort Worth 2023: 4 Surefire Ways to Build Business With Local Buyers

Attendees of an Education Day class learned about leveraging social media, online direc...

Scotland Considers Branded Merch Ban for Alcohol Brands

The move has sparked concern among promo companies in Britain and North America. The Br...

Geiger Appoints New CFO

Robert Wozniak has been promoted to the C-suite position at the Top 40 firm. He replace...

Another 10-Figure Distributor: 4imprint Says 2022 Revenue Topped $1.1 Billion

The announcement comes on the heels of HALO Branded Solutions also revealing that 2022 ...

Gemline Names New CFO With Consumer-Products Industry Experience

Kim Spang is stepping into the C-suite role at the Top 40 supplier, where she’ll advanc...

Stat Spotlight: Has Inflation Peaked?

These quick-hit statistics show that inflation may finally be easing.

What’s Behind All the M&A in Promo?

Acquisitions have come at a fast pace in 2022 and early 2023. What’s driving the deals,...

HALO Names Supplier & Supplier Rep of Year

PCNA took home the Top 40 distributorship’s award for top supplier, while Tommy Lee of ...

Promo Veteran Noah Lapine Named CEO of the Americas for adm Group

London, U.K.-headquartered adm Group is a global marketing execution firm that acquired...

Gemline Partners With Brand That Makes Bags From Ocean Plastic

Out of the Ocean is the sister company to Out of the Woods, an eco-minded brand that To...

2023 Supplier Outlook: What Distributors Can Expect on Service, Inventory & Pricing

Suppliers report encouraging improvements in a number of areas, though issues such as C...

Private Equity Firm ACP Sells iPROMOTEu to Another Private Equity Firm

Champlain Capital has acquired the Top 40 distributorship from Align Capital Partners (...

HPG, Promo’s Eighth-Largest Supplier, Has Acquired Top 40 Firm Evans Manufacturing

Alan Vaught, a member of Counselor’s Power 50 list of the industry’s most influential p...

FTC Proposes Ban on Noncompete Clauses

Professionals and companies in the promo industry and beyond have until March 10 to sha...

HanesBrands Earns High Marks in Global Sustainability Assessment

The apparel maker ranked in the top 11% of companies assessed in climate change and top...

HALO Surpasses $1 Billion in Annual Sales

The landmark achievement means the North American promo industry may have two distribut...

Zing to Sell Chargers, Power Banks and More From Anker

The Tempe, AZ-based supplier will carry more than 40 SKUs from the popular tech accesso...

Brian Porter Promoted to CRO of Starline

The industry veteran was previously senior vice president of sales and marketing at the...

Next Level Apparel Acquires Germany-Based Supplier Stedman

The move will significantly accelerate the Top 40 supplier’s growth in Europe.

Gemline Forges Partnership to Carry New Balance Bags

The Top 40 supplier will be selling select bags from the retail brand to the promo prod...