See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Google Now Providing Business Stickers, Posters & More

The offerings come through a new service that’s tied to Google My Business.

Kikkoman & Primitive Skateboarding Team Up For Merch Collaboration

It’s another niche for promotional products firms to capitalize on: swag collaborations...

Trump Threatens Tariffs On $300 Billion More In Chinese Imports

Additional levies would go into place immediately if China’s president fails to meet wi...

Teespring Forges New Merch Partnership With Twitch

The integration enables Twitch viewers to purchase the merchandise of streamers without...

Spider-Man Swag Goes Sky High With United Airlines

The airline is providing select passengers with amenity kits that are filled with Spide...

Maine & Vermont Enact Restrictions On Single-Use Plastic Bags

The statewide prohibitions could help drive sales of reusable alternatives, including b...

Economy Watch: Retail Sales Increase In May, Revised Upwardly For April

Still, consumer sentiment was down in early June amid slowing employment and tariff con...

Tariffs On Mexican Imports, India Trade Status Change Cause Concern For Promo

President Donald Trump's threat to impose tariffs on Mexican imports and his decision...

Nike, H&M Launch 'Stranger Things' Merch Collections

More and more swag collabs for the upcoming new season of the popular show are hitting ...

Scam Alert Involving Branded Merchandise

Education officials in Tennessee this week warned locals against an alleged scam...

Alternative Apparel Debuts New ‘Go-To Collection’

Alternative Apparel, owned by clothing maker and marketer HanesBrands (asi/59528),...

Oregon Poised To Ban Single-Use Plastic Bags

The prohibitions could benefit the promo industry.

Maine Moves Closer To Plastic Bag Ban

Final approval is pending, but the state legislature has given its initial blessing.

Guantanamo Bay Has A Merch Shop

Items include branded T-shirts, caps, mugs, flying discs, plush toys and more.

Reversible Jacket, Magnetic Pins Among the Merch At WWDC19

Apple’s annual conference for developers provides some of the tech industry’s most soug...

Amazon’s B2B Marketplace Could Surpass $10 Billion

Amazon Business says it’s on track to generate the 11-figure sales sum on an annualized...

Alphabroder Acquires Commonwealth Cotton

Commonwealth Cotton is a Massachusetts-based apparel wholesaler.

How to Address Price Increases with Clients

5 tips to help with the rising costs of doing business.

7 Merch Trends From the U.S. Open Swag Collection

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

Promo's Patriarch: ASI Chairman Norman Cohn

Promo's Patriarch Venerated yet humble, competitive yet kind, ASI...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming release of Stranger Things’ third season.

Gildan Partners With Live Nation

In a new multi-year partnership announced Thursday, Top 40 supplier Gildan...

Geiger Acquires Winter People Image Marketing

The deal builds on other acquisitions the Top 40 firm has made recently in the U.S. and...

Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an opportunity for the promotional products...

China Tariffs Continue to Cause Industry & Economic Uncertainty

Analysts also say that corporate profits could fall, thousands of retail stores could c...