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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Proforma Launches ProGlobal Network

The program aims to enhance worldwide opportunities for the Top 40 distributor’s networ...

Reports: Trump Could Rollback China Tariffs

It’s possible that levies that affect some items the promo products industry sells coul...

J. Charles Names Jay Donlin VP of Sales and Marketing

J.Charles (asi/62985), a designer that crafts personalized awards, drinkware, and...

Edwards Garment Acquires Bishop Custom Clothing

Top 40 promotional products supplier Edwards Garment (asi/51752) has acquired Bishop...

Federal Bill Targeting Promo Products Industry Could Be Modified

It’s too soon to say how things will play out, but promo industry leaders are working w...

Promo Supplier Midnite Snax Partners With Dylan’s Candy Bar

Dylan Lauren, Ralph Lauren’s daughter, founded the global confectionary/lifestyle brand.

InnerWorkings Reports Q3 Net Loss

The Top 40 firm’s performance was nonetheless an improvement over the prior year’s thir...

Gemini Industries Acquires TKCups-Sorg’s

TKCups provides customized napkins, cups, plates, coffee sleeves and more.

Federal Authorities Investigating Under Armour’s Accounting Practices

Alphabroder says Under Armour continues to be readily available and popular in the prom...

Baltimore Gives Preliminary Approval to Plastic Bag Ban

The prohibitions could help stimulate sales of branded totes and other reusable bags.

4imprint Forecasts 16% Sales Rise For 2019

Annual revenue for promo’s biggest distributor would be north of $856 million if the es...

American Solutions For Business Launches 'Cyber Safe Pledge'

The Top 40 firm is encouraging supplier partners to sign it, too.

Senator Wants To Ban Federal Agencies From Buying Promotional Products

Sen. Joni Ernst says "it’s time to bag the swag."

Case Study: Targeting Beauty Influencers

An inside look at how a promo products distributor executed a global campaign targeting...

Commonsku Customers Surpass $750 Million in Sales

Commonsku, a cloud-based CRM, order management and social collaboration platform for...

ePromos Promotes Steve Paradiso To President & CEO

Top 40 distributor ePromos Promotional Products (asi/188551) said Friday that Steve...

California Promo Firms Deal With Wildfires

Evacuations and absent staffers are among the issues caused by ongoing blazes.

Court Rules in Favor of Apparel Decorator in Alleged LGBTQ Discrimination Case

The Kentucky Supreme Court made the ruling Thursday in a controversial case that’s been...

Trump Heralds Progress in US/China Trade Deal

Chinese officials have characterized the agreement as “basically completed.” This could...

‘OK Boomer’ Is The Hottest Trend In Moment Merch

The phrase is Gen Z’s dismissive riposte to Baby Boomers and other older folks.

China Pledges IP Protection, Agricultural Purchases in Potential Trade War Progress

Beijing and Washington, D.C. continue to work on the particulars of a “phase one” trade...

Baltimore Moving Forward on Plastic Bag Ban

Approval of the prohibitions could be imminent – good news for the promo products indus...

Promo Firms Contend With Brexit Challenges

This week has a seen a flurry of activity on the U.K.’s planned departure from the Euro...

Power 50 2019: No. 1 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2019 Power 50 list , which ranks the most influential people in the...

Power 50 2019: No. 12 Chris Anderson, HUB Promotional Group

Welcome to the 2019 Power 50 list , which ranks the most influential people in the...