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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Focus on Client Needs, Not Products

When working with clients, the first order of business, according to Diane Ciotta of...

Protecting Your Valuable Selling Time

What two attributes make something valuable? It comes down to a simple formula,...

How to Drive Sales on LinkedIn

Drive sales on LinkedIn by putting your focus front and center.

Talbot Marketing Acquires Gagnon Levesque

London, ON-based Talbot Marketing (asi/341500) has acquired Laval, QC-based...

Canadian Distributors React to Record 2018 Sales Numbers

ASI's most recent data on distributor sales numbers indicates that North American...

OREO Releases New Contest Merch

To encourage consumers to buy its limited edition Most Stuf cookies, OREO has collabora...

How to Prospect and Manage Current Customers

Two experienced distributors offer their advice on striking a balance.

Distinctive Badges & Pins

Whether it's a soft cloisonné lapel pin or PVC name badge, the industry has...

Proforma Announces Million-Dollar Club Members for 2018

Powered by sales success in 2018, a record number of franchises are now members of...

New York Governor Proposes Statewide Plastic Bag Ban

Another prohibition on plastic bags may be in the works, which could benefit promo...

Stormtech Unveils Spring Collection

Vancouver, BC-based Stormtech (asi/89869) has released its Spring 2019 Collection,...

DEBCO’s Stan Gallen Retires

On December 21, 2018, industry veteran Stan Gallen celebrated his last day at DEBCO...

How to Keep the Sales Pipeline Full

While balancing prospecting and caring for current clients, priority number one is to k...

Philly Print Company Capitalizes on ‘Moment Merch’ With Eagles ‘Double-Doink’ Tees

After the Philadelphia Eagles' narrow win this past Sunday night against the Chicago...

2019 Up-and-Comer of the Year - Quincy Edwards, Bright Ideas

Get to know Quincy Edwards, the 2019 Up-and-Comer of the Year! Salespeople of...

2019 Distributor Salesperson of the Year Finalist - Christine Courtemanche, Lineaire Infographie Inc.

Get to know Christine Courtemanche, a 2019 Distributor Salesperson of the Year...

2019 Distributor Salesperson of the Year Finalist - Jim Hirst, Interform

Get to know Jim Hirst, a 2019 Distributor Salesperson of the Year Finalist! ...

2019 Distributor Salesperson of the Year Finalist - Brett Marz, BAMKO

Get to know Brett Marz, a 2019 Distributor Salesperson of the Year Finalist! ...

SanMar Launches Carhartt Line

SanMar (asi/84863), the promo industry's largest supplier by revenue, has announced...

CPSC, Health Canada Recall Infant Snowsuits

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

Canadian Supplier Partners with Women Entrepreneur Advocacy Group

Redwood Classics Apparel (asi/81627) in Toronto and WEConnect International have...

Minnesota Distributor Opens New Storefront

While e-commerce is deemed a must-have at promo companies, this distributor is bucking ...

Fashion House Balenciaga Reaches Copyright Infringement Settlement

Two parties have reached a settlement in a case focused on fashion copyrights. ...

New eSports Merch Deal Points to Promo Opportunities

A merchandise partnership announced this week heralds the potential promotional swag...

How to Make a Daily Plan for Success

FACT: Data from Cornerstone Research shows productivity falls by 68% in employees who...