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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Spotlight Sport & Corporate Wear Named Counselor’s Fastest-Growing Canadian Firm

Counselor magazine is proud to announce the companies on its annual list of the...

Miller Lite Beer Can Doubles as a Game Controller

Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

Trudeau Announces Plans for Plastic Ban Across Canada

This week, Canadian Prime Minister Justin Trudeau announced plans to ban single-use...

I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

8 Classic Closing Techniques

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Job Satisfaction - 2019 Promotional Products Sales Compensation Survey

Happiness at work continues to be a focus of employers, and employees are noticing.

Compensation Expectation - 2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation with added security in the form of salary.

From the Top Down - 2019 Promotional Products Sales Compensation Survey

A healthy, productive work environment starts with management.

CPSC Recalls Wireless Charging Pads

The U.S. Consumer Products Safety Commission (CPSC) has issued an official recall for...

How to Target the Eco-Conscious Market

Once just nice to have, eco-conscious products are now a priority for many brands.

Facilisgroup Welcomes New Canadian Partners

St. Louis-based Facilisgroup, a promotional products technology and partnering...

In Memoriam: Michel Gendron, Gendron Sales Agency

Michel Jean-Marie Gendron of Toronto-based Gendron Sales Agency and a beloved member...

PPPC’s Women’s Empowerment Event Welcomes Record Number of Attendees

More than 100 industry women from across North America attended the 10 th Women's...

How to Target the Luxury Hotel Market

Luxury hotels are filling rooms, which is leading to more demand for on-brand merchandi...

Canadian Consumer Confidence Declines

A recent survey of Canadians shows that a lethargic economy in the Great White North...

How to Target the Cannabis Market

As more states legalize marijuana, the opportunity for promotional products is growing.

Q&A: Expert Tips for Sales Travel

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...

Bacardi Launches New Brand Experience in Puerto Rican Port

The installation includes promotional products and rum bottles that can be personalized.

CPSC Recalls Toy Vehicles Due to Choking Hazard

The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Q&A: The Status of the USMCA

International trade and customs lawyer Daniel Ujczo spoke with ASI Canada about recent ...

Next Level Hosts Pop-Up Experience at SXSW

Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...

ASI Hosts Panel Session With Geiger, Hit Executives

More than 100 employees listened to a discussion about the state of the promo marketplace.

NAFTA Replacement Faces Uncertain Future

Recent reports indicate that a replacement for the North American Free Trade...

Boost Promotions Undergoes Rebrand

Chris Faris, president & CEO of Boost Promotions (asi/142942) in Gloucester, MA, discus...