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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Resolutions for a Better 2021

ASI editorial staffers share what we’re most looking forward to as well as New Year’s r...

Holiday Branded Merch That Warms Even My Cynical Heart

Whether it’s a color-changing coffee cup or a cozy mitten with built-in beer holder, th...

Tips for Better Vinyl Printing

Vinyl is versatile, affordable – and surprisingly creative.

3 Trends in Sustainable Fashion

One brand is incorporating fiber made from discarded snow crab shells into T-shirts.

Drew Barrymore’s Vintage Promo Tee Raises $70,000 for Charity

The actress wore a Detroit News T-shirt on the August cover of InStyle. Promotional pro...

Power 50 2020: No. 38 Chris Blakeslee, BELLA+CANVAS

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...

Power 50 2020: No. 7 Matthew Eckhouse & Anne McKeough, Staples Promotional Products

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...

Mark Ziskind of HALO Retires

An industry veteran, he’s spent the last few years as divisional president of HALO’s CS...

Four Seasons Landscaping Touts 'Lawn and Order' Merch

The Philadelphia small business that went viral after becoming the site of a Trump camp...

Manufacturers Contend With N95 Mask Shortages

A surge in COVID cases has left 3M and others struggling to keep up with PPE demand. Pr...

Republic Promos Recognized for Fast Growth

The women-run distributor was named to the Austin Fast 50 for the second time since ope...

Face Masks Could Soon Get Certification Labels

ASTM International, which sets standards for a range of products, is working with scien...

New Study Shows Effectiveness of Neck Gaiters

Researchers out of the University of Georgia followed up on a Duke mask study, noting t...

Choose a Winner of #PromoOnTheGo Campaign

ASI Show’s intrepid mascot traveled across social media, jet-setting from Florida to Rh...

Q&A: Hanes’ New Sustainability-Focused Film

The apparel company invited three college students to shadow its supply chain for Crop ...

Voter Merch Is in Fashion

Designers, celebrities and big brands are hoping to rock the vote with stylish apparel ...

Amazon Expands Print-On-Demand With Kornit Deal

The online retailing giant committed to spending $400 million with digital printer make...

Promo Distributor Sales Improve in August

Although sales are down year over year, they continue to recover from the COVID-19 cris...

2020 ASI Global Ad Impressions Study Highlights

Here are some key takeaways from this year’s comprehensive swag report, including cruci...

Oregon Wildfires Affect Promo Firms

The widespread fires have forced evacuations, destroyed office buildings, caused smoke ...

How to Get Creative With Embossing and Debossing

Embossing and debossing make any garment look elegant.

Luxury PPE: Hazmat Tuxedos and Louis Vuitton Face Shields

Fashion brands are releasing high-end masks and other personal protective wear.

Facebook Announces Smart Glasses

The social media giant plans to release Ray-Ban branded wearable tech next year; it’s a...

The Evolution of the Promotional Mask

In the span of a few months, cloth masks went from stopgaps to sophisticated accessorie...

Charles River Honors Everyday Heroes With Fall Line

The New England-based Top 40 supplier tapped front-line workers to be models in its lat...