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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Coloring Books Trend As Social Distancing Stress Buster

With more and more Americans working from home and practicing social distancing...

9 Mental Health Tips During Social Distancing

Mental health professionals weigh in on how to cope during the coronavirus.

Dispatches From the Work-From-Home Front

Biggest challenges and best tips for working remotely from the ASI team.

Aakron Line Ramps Up Made-in-USA Production

Amid inventory shortage fears and impact from the coronavirus, the supplier is aiming t...

Ampersand Group Helps Member Secure Big Contract

The Ampersand Group , a network of business owners in the promotional products and...

‘Golden Fiber’ Hemp Seeing Growing Demand in Apparel, Accessories

The legalization of industrial U.S. hemp cultivation in the 2018 farm bill has...

Tennessee Printer Raises Funds for Tornado Relief

Two weeks ago, tornados ripped through middle Tennessee, killing 25 and destroying...

Promo Items as Census Outreach

Stran Promotional Solutions is the official licensee for the U.S. Census. The firm’s ra...

Q&A: Behind the UltraClub Relaunch with Alphabroder

Top 40 supplier alphabroder (asi/34063) has relaunched UltraClub, the signature...

Trend Alert: Lavender Is a Promo ‘It’ Color

It's no secret that pastels have been trending, perhaps kicking off with the craze...

Building Trust in the Promo Industry

Fake news, bogus online reviews, dishonest influencers – it’s no wonder consumer trust ...

Tennessee, Promo Companies Reeling After Tornado Strikes

At least 22 people were killed, dozens of buildings were demolished and tens of thousan...

College Student Builds Sustainable Apparel Brand

Oshki apparel is made in part from plastic waste taken from the Great Lakes.

Getting the Jump on Leap Day Marketing

What comes around every four years ( or almost every four years ) and causes...

Baby Yoda Merch Finally Rolling Out

I've already gone on record with my love of all things Baby Yoda - or if you want to...

Trend Alert: Floral Fashion Is in Bloom

Nothing screams spring quite like a floral print. Whether it's a blouse bursting with...

Succeed with Live Event Decoration

Need a truly memorable promo? Follow the lead of creative brands by utilizing live deco...

New StrombergBrand VP Is Third-Generation Exec

Jennifer Stromberg, granddaughter of the umbrella supplier’s founder, has formally join...

Vantage Switches to Recycled Garment Packaging

Top 40 supplier Vantage Apparel (asi/93390) will now package its custom apparel in...

Buttigieg Leads NH Bumper Sticker Poll

Almost 29% of those polled by ASI said they would be most willing to put the former Sou...

Supplier Rainkist Umbrellas Has Closed

Rainkist Umbrellas and its parent company Futai Inc. has been permanently closed and...

Alternative Apparel Switches to 100% Recycled Polyester

The brand said it won’t raise prices to cover the cost of giving up virgin polyester.

Meet the Woman Behind J-Lo’s Famous Bling Cups

It's been a busy week for Teneka Moore, owner of TaylorMade Bling in St. Louis, MO....

Thanks to Beyoncé, Popeyes Uniforms Are Fashion

When Beyoncé's Ivy Park clothing line teamed up with Adidas to launch an...

Social Commerce and the Promo Products Industry

Social media platforms are making it easier for creators to sell branded merch within t...