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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

New Sneakers Let You Run on Dunkin'

America runs on Dunkin'. Now, that familiar slogan has become literal as well as...

Oriental Trading Launches Custom Apparel Web Store

Oriental Trading Co., a top online retailer of party supplies, toys and novelties,...

Q&A: JERZEES Exec Discusses New Active Casual Tees

JERZEES (asi/40650) recently announced the launch of a 100% ring-spun cotton T-shirt...

Old Spice Offers Scented Paper Blazer to GQ Subscribers

Though it's known for its almost surreal ad campaigns - who can forget that...

California Considers Extra Labeling for Polyester Clothing

California is considering a bill that would require clothing makers to put a warning...

Vastex Relocates to Larger Facility

Screen-printing equipment maker Vastex International has relocated to a new...

Proforma Recognizes 172 Million Dollar Club Members

Top 40 distributor Proforma (asi/300094) honored its 172 Million Dollar Club members...

Amazon Recalls Power Banks

Seattle-based Amazon, in conjunction with the U.S. Consumer Product Safety Commission...

British Firm Turns Used Gum Into Promo Products

Getting a wad of freshly chewed gum stuck to your shoes can be pretty disgusting, so...

Private Equity Firm Partners With C-Slide

Liebman Group, a Florida-based private equity firm, has acquired a majority stake in...

Decorator Sees Subscription Box Model as Opportunity

Subscription boxes have struck a chord with the purchasing public. There's something...

Children’s Nightgowns Recalled Over Burn Risk

Lemur Group, in conjunction with the U.S. Consumer Product Safety Commission (CPSC),...

Wearables Readers Share Investment Plans

We recently asked Wearables readers to share their short-term investment plans with...

Instagram Takeover: Essential Creations

For the latest edition of Wearables' Instagram Takeover, we headed to the Windy City....

Beach Town Considers Towel Ban

A tiny coastal town on Italian island Sardinia has proposed a ban on beach towels and...

Epson Showcases Digital Printing in 4th Annual Fashion Show

Epson is on a mission to prove that digital printing - particularly its own line of...

Hanes Reports Sales, Announces Acquisition

North Carolina-based HanesBrands (asi/59528) announced 2017 Q4 growth of 4%, which...

CA Considers Straws-Upon-Request Bill

Giving out unsolicited plastic drinking straws in California could soon land...

BDA Tackles Super Bowl Merch

When it comes to Super Bowl merch, BDA (asi/137616) is the reigning champion. This is...

Grumpy Cat Wins Copyright Case

Internet sensation Grumpy Cat, the feline face that launched a thousand memes, just...

CPSC Recalls Fidget Spinner Keychains

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Instagram Takeover: Skyline Graphics Media

Sherri Weiske is ready for her close-up. She and her team at Skyline Graphics Media...

Wearables Readers Share Success Secrets

We recently asked Wearables readers to tell us what tool has been the key to their...

Smart Promotional Items at CES

CES is a proving ground for technology of all shapes and sizes, but like any good...

Hot New Products From CES 2018​

CES, the massive consumer tech trade show, kicked off in Las Vegas this week, with...