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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Four Approaches to Sustainability

As the world's second-largest polluter, the fashion industry has a lot of work to do,...

Podcast: Sustainable Supplier Turns Old Tees into New Faves

Marine Layer (asi/68730) was born a decade ago when founder Mike Natenshon's...

Are Customers Thinking About Sustainability?

In the June issue of Wearables, we explore the apparel industry's journey toward...

Roundup: Why Sustainability Is Important to Us

Sustainability is a buzzword in the apparel world. It's a wide-reaching term with a...

Hidden Valley Debuts Summer Ranch Swag

If you need a little help dressing this summer, the pros at Hidden Valley Ranch have...

Quiz: What Do You Know About Apparel Sustainability?

The June issue of Wearables is all about sustainability in the apparel industry -...

Louisville Hotels Plan Kentucky Derby Swag

Louisville-area businesses are betting on the promotional power of this weekend's...

AHEAD Offers Kentucky Derby Merch

For a race that lasts just two minutes, the Kentucky Derby certainly has a lasting...

Brand Recycles Billboards Into Unique Bags

How many times have you described a tote bag as a "walking billboard"? One company...

Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the nine employees of The T-Shirt Guys in...

Kornit Debuts DTG for Polyester

Kornit Digital debuted a direct-to-garment machine made specifically for printing on...

T-shirt Printer Cashes in on Kimmel-Gonzaga Feud

For the last few weeks, late night host Jimmy Kimmel has been "feuding" with Gonzaga...

From Toilet Paper Tube to Mobile Tech Tool

The iCaddy was born out of a 7-year-old's frustration when the tablet she'd propped...

Video: A Look at High-End Joggers

Activewear represents a quarter of all U.S. apparel sales, according to a recent...

SGIA to Create Digital Printing Color Standards

The Specialty Graphic Imaging Association (SGIA) plans to create a set of color...

Sen. Rand Paul Talks Tariffs With Seattle Embroidery Company

Republican Sen. Rand Paul got a lesson in the intricacies of embroidery digitizing...

Feed Your Feet With Avocado Toast Shoes

We've reached peak millennial baiting. In what seems like it should be an elaborate...

Pediatrics Office Uses T-shirts to Promote Vaccination

A New York pediatrician's office has gone viral after employees sported custom tees...

Walmart Highlights Young Entrepreneurs for Black History Month

Walmart is celebrating Black History Month by highlighting the accomplishments of a...

British Magazine Sells Embroidered Tees to Combat Internet Bullying

The internet can be a scary place, particularly comment sections where anonymity...

How to Succeed with "Moment Merch"

In sports, politics and pop culture, it takes just a second to set social media alight....

More Sights From CES 2019

With more than 4,400 technology companies sprawled across more than 2.7 million...

4 Cool Products at CES

CES, the massive consumer tech trade show, kicked off in Las Vegas this week, and...

Moment Merch Makers Struggle to Fend Off Copycats

For apparel decorators riding a viral trend, being first is often critical. But even...

Our Favorite Moment Merch

The best branded merchandise strikes a chord with consumers because it's timely,...