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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Mortality Merch: 'Funeral Swag' Was A Thing

While you may receive a prayer card or program at funerals these days, the mortal...

Buying Groups: Good Or Bad For Promo?

Execs debate a topic that brings strong opinions and little middle ground.

Merch Watch: Sales of 'Black Panther' Licensed Products Soar

Walt Disney's new blockbuster superhero flick "Black Panther" is poised to produce...

Political Swag Case Commences Before Supreme Court

Attorneys have fired the opening salvos in a U.S. Supreme Court legal battle about...

4imprint Increases Revenue & Profit In 2017

Top 40 distributor 4imprint Group (asi/197045) generated total revenue of $627.5...

Pizza Hut Promo Sneakers Order Pizza, Pause Television

Timed to coincide with college basketball's March Madness extravaganza, Pizza Hut is...

Minnesota Twins & Prince’s Estate Launching Merch Line

Purple Rain is going to fall during Minnesota Twins games this baseball season. The...

And the Best Golf Club Logo Belongs to…?

The Masters is still a month away, but if you're a savvy pro in the promotional...

Walmart Removing Certain St. Patrick’s Day T-Shirts After Backlash

Following public outcry, Walmart is working to remove from its online store T-shirts...

The Storm Revisited: Resilient Promo Pros Recovering After Devastating Hurricanes

Promo industry members in Texas, Florida and Puerto Rico are still dealing with fallout...

HBO, ReedPop Launch New Merch Line For Game of Thrones

Winter may not be coming for Game of Thrones fans until 2019 when the final season...

Podcast: Insights From BIC Graphic’s New CEO David Klatt Jr.

Growth opportunities, new products, the importance of company culture and the power...

InnerWorkings Announces Preliminary Full-Year Financials

Top 40 distributor InnerWorkings (asi/168860) increased total company gross revenue...

Supreme Court to Hear Political Swag Case

The U.S. Supreme Court is about to consider a case that could have significant...

Investment Firm Buys Controlling Interest in Zorch

As first reported in a Counselor Breaking News Alert, Satori Capital, a Texas-based...

CPSC Recalls Camping Chairs

The Consumer Product Safety Commission has announced a recall on camping chairs...

Gildan Announces Full-Year & Q4 Financials

In an announcement issued early Thursday, Top 40 supplier Gildan Activewear...

The Bobblehead Tax: Cincinnati Reds Court Case Could Impact Promo Industry

The Cincinnati Reds, Ohio tax officials and branded game-day merchandise like player...

Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is calling for a boycott of Walmart's online store...

Religious Freedom, Anti-Gay Discrimination Collide In Court Case Over T-Shirts

A Kentucky apparel decorating company and the imprinted T-shirts the business...

Amazon Reports Huge Sales Increase in 2017

And the biggest just got bigger: Amazon reported late Thursday that its full-year...

BIC Graphic Names CEO

As first reported Monday in a Counselor Breaking News Alert, Top 40 supplier BIC...

Winter Olympics Big on Branded Merch

The 2018 Winter Olympics are just kicking off, but merchandise sales tied to the...

Economy Watch: Monthly Industrial Output Slips Slightly

Total industrial production in the U.S. was 3.7% higher in January than a year...

Delta Apparel Reports Mixed Q1 Results

Top 40 supplier Delta Apparel (asi/49172) says it increased its total company...