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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Staples To Acquire Essendant in Deal Valued At $996 Million

The deal could close in the fourth quarter.

Opportunity Alert: Halloween Running Races

From ‘spooktacular’ 5Ks to hard-charging pumpkin hauls and half marathons, October abou...

Economy Watch: Consumer Sentiment Soars, Manufacturing Expands

Reports heralded the positive economic indicators for September 2018, but trade war, ta...

Leed’s Bringing CamelBak to the Promo Products Market

A full assortment of products launches in 2019, but some items will be available in Oct...

Leed’s Now Offering CamelBak to Promo Industry

A full assortment of products launches in 2019, but some items will be available in Oct...

Cimpress Announces $280 Million Acquisition

The Top 40 distributor is buying BuildASign, a web-based large-format printing provider.

Gritty: Marketing Gold or Short-Term Stunt?

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Puerto Rican Distributors Moving Forward A Year After Hurricane Maria

Business is starting to accelerate for some Puerto Rican promo pros, but remains down y...

Fisher Space Pen Celebrates 50 Years In Space

Promo supplier Fisher Space Pen Co. (asi/54423) has released a limited edition pen and ...

Cintas Reports Fiscal Q1 Growth

The Top 40 firm said that total revenue and net income from continuing operations incre...

Alternative Apparel Launches New Youth Line

The fashion-forward supplier of apparel basics says the collection fills a void in the ...

N.J. City Enacts Comprehensive Plastic, Styrofoam Ban

Such bans can potentially help the promotional products industry by encouraging sales o...

Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA Corporation (asi/109480) increased...

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

Still, it appeared some Soviet-themed tees were available online early Monday.

HUB Promotional Group Acquires Origaudio

Earlier this week, the Top 40 supplier also announced its acquisition of BCG Creations ...

Recall On Ellen DeGeneres Brand Infant Coveralls

Safety officials in the U.S. and Canada have announced a recall on ED by Ellen...

Typhoon Impacts Some Promo Product-Producing Factories in China

Stateside suppliers Counselor spoke with said their ability to fulfill orders and servi...

Precision Products LLC Acquires Signature Tumblers

The deal helps broaden Precision’s product offerings.

AIA Names New SVP of Owner Success

Kimberly Fulford took over the position at the Top 40 distributor this month.

Gemline Reopens After Explosion Scare

The Top 40 supplier’s facility and employees are in good shape, and the company is agai...

Explosions Force Gemline To Close Temporarily

An over-pressurized gas main is the possible cause of at least three explosions and mor...

SOI 2018: Amazon & The Promo Industry

The ultimate market disrupter is making a play in promo, giving some distributors pause...

Dodgers To Make Crypto, Sports History With Digital Bobblehead

The professional baseball team’s promotional giveaway is scheduled for a Sept. 21st gam...

Obituary: Sydney H. Rodin

Rodin was a promo industry pioneer who formerly helmed what was once the largest suppli...