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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of a fraud case that has seen a lieutenant...

Podcast: Mastering The New Rules of Sales & Marketing

In this Strategy Session podcast, internationally renowned best-selling author and...

Eco Evolution: Sunglasses Made From Plastic Waste

François van den Abeele is proof that strong values can provide the framework for a...

Vernon Co. & Brandinc Announce Partnership

Top 40 distributor The Vernon Co. (asi/351700) of Newton, IA, has entered into a...

To Hurricane Hell & Back

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Distributor Growth Slows in Third Quarter

Promotional product distributors increased sales 1.5% during the third quarter of...

Factories Shuttered in China Pollution Crackdown

As many as 40% of factories in China have been at least temporarily shuttered as part...

Hearts Bigger Than the Storms

In a nondescript industrial park, baking in the mid-day Houston heat, Peter and Paul...

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and...

S&S Activewear Launching New Facility in Georgia

Top 40 supplier S&S Activewear (asi/84358) plans to open a new 505,000-square...

Amazon Announces Q3 Earnings, Intensifies Video Initiative

Amazon reported last week that net sales for 2017's third quarter, ended September...

Custard Slime – Or Business Lessons From A 4th Grader

In my older son's fourth grade class, there is a big-time CEO in the making. The...

Northern California Promo Companies Contend With Wildfire Fallout

A winery. A school. Those are just two of Eddie Brascia's clients that...

Superior Uniform Group Reports Strong Promo Sales, Eyes Acquisitions

Florida-based Superior Uniform Group Inc. (asi/339857) reported strong third quarter...

Acquisition Weds Two Multimillion-Dollar Distributors

Two multimillion-dollar distributorships have come together in a deal that sees...

SanMar Names New CFO

Top 40 supplier SanMar (asi/84863) announced Monday that Paul Whyatt has joined the...

3M Reports Q3 Sales Jump

3M, parent company of Top 40 supplier 3M/Promotional Markets (asi/91240), reported...

Wind-Up Musical Toys Recalled Due to Choking Hazard

The Consumer Product Safety Commission has announced a recall on wind-up musical...

'Thumbs Down Guy' To Get Bobblehead

It has been a banner year for promotional bobbleheads in the world of professional...

Gemini Industries Acquires F&H Ribbon Co.

Roxana, IL-based Gemini Industries (asi/56100) has acquired Texas-headquartered...

Cooler Works With App To Toss Beers & Other Cans

Dear World, You can stop inventing stuff now. There's no need. The pinnacle of human...

HanesBrands Acquires Alternative Apparel, Announces Q3 Results

North Carolina-based HanesBrands (asi/59528) announced Wednesday that it has acquired...

HanesBrands Acquires Alternative Apparel, Announces Preliminary Q3 Results

North Carolina-based HanesBrands (asi/59528) announced Wednesday that it has acquired...