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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Merch-Related Lawsuit Against Phil Mickelson’s LIV Golf Team Could Be Headed to Settlement

Cool Brands Supply Co. first filed the trademark complaint against HyFlyers GC and LIV ...

Proforma Wraps Up Energize Summits for 2023

The events hosted by the Top 40 firm allowed for one-on-one strategic planning between ...

AIA Corporation Hosts National Sales Meeting

The Top 40 distributor’s big event in Nashville sought to educate, inspire and celebrat...

Inktavo Acquires SignTracker

Inktavo already provides software solutions for apparel decorators and promotional prod...

Koozie Group Partners With Dri Mark

The Top 40 supplier is offering highlighter/pen combos from the leading manufacturer of...

Top Tips for Q4 Success From Distributor Sales Pros

These industry aces generate significant business during the busy holiday season. Here,...

New NY Law Lets Retailers Provide Branded Gifts With Sale of Wine & Spirits

It’s part of a legislative package that Gov. Kathy Hochul signed that could help stimul...

ASI Diversity Council Hosts Events to Commemorate Hispanic Heritage Month

Guests included representatives from a community service organization, dance studio, fo...

Koozie Group to Fully Integrate IMAGEN Brands

Three years ago, the Top 40 supplier acquired IMAGEN, also a Top 40 firm at the time, b...

Gemline Now Offering Select Wines From Limerick Lane Cellars

Through a new partnership, the Top 40 supplier is including vintages from the Sonoma Co...

HPG Promotes Alex Symms & Nick Lateur

Symms is now director of sales for the Top 40 supplier’s western U.S. brands, while Lat...

Ennis Inc. Acquires Two Pennsylvania-Based Printing Companies

The Texas-headquartered print/promo supplier purchased Eagle Graphics and Diamond Graph...

Scammers Target Promo Firms, Posing as Buyers From Clemson, Cornell & Ohio University

The criminal approaches under a number of spoofed identities in a short timeframe sugge...

UPS, Postal Service, FedEx All Planning Price Hikes in 2024

FedEx and UPS have also started implementing peak-season surcharges, though the Postal ...

Stat Spotlight: The State of the Economy, Jobs & Inflation

Check out the numbers that tell the story of marketplace variables that impact the prom...

Ask Us Anything: How Will AI Change Promo?

A supplier and distributor with strong technology backgrounds share insights regarding ...

Gemline Debuts Online Tools To Automate Price Estimates, Streamline Kit Creation

The Top 40 supplier said the tools will greatly enhance the buying and selling experience.

Pioneer Balloon Files for Chapter 11 Bankruptcy; Tekweld Will Sell the Line in Promo

Pioneer is continuing to operate, as Chapter 11 works as a reorganization bankruptcy in...

Stephanie Preston Joins PCNA

The industry veteran is now the Top 40 supplier’s director of SMB marketing and sales e...

Obituary: Michael W. Dyas, Sterling Cut Glass

Dyas built the family-run supplier into a successful company that provided crystal trop...

Proforma, Fully Promoted Make the Franchise Times 400

The list, which features other companies with industry connections, is an annual rankin...

Yo! Shop Selling ‘Rocky’ Merch Opens at Philly’s ‘Rocky Steps’

It’s reportedly the first time in four decades that official merchandise from Philadelp...

The Bright Side: Gildan To Support SC Aquarium’s Student Education Programs

Locally based employees of the Top 40 supplier will also be helping the aquarium with e...

Hit Promo Hires Jon Norris to VP Role

A Power 50 member and the 2019 Counselor Technology Executive of the Year, Norris will ...

Distributor Warns of Sophisticated $170K Scam Attempt

Donald McAlister says the fraud was more cunning and elaborate than others he’s encount...