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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Stat Spotlight: Inflation Entrenches, Throwing Fed Interest Rate Cut Into Question

It’s part of a tricky economic reality promo firms are trying to navigate, though there...

Parent Company of Stanley Tumbler Wants Lead-Related Lawsuits Dismissed

Pacific Market International is facing at least four suits and has asked a judge to tos...

FTC Set To Decide Fate of Noncompete Agreements on April 23

This Q&A primer fills you in on the controversial proposal that could see the contract ...

Amid Corporate Fight, Gildan CEO Outlines Strategic Priorities

Activist investors have criticized the plan. The Top 40 firm also released preliminary ...

Proforma Names Bori Ly VP of Business Development

Ly has leadership experience at both a Top 40 supplier and Top 40 distributorship.

Obituary: Jeffrey Alan Swartz, Powerhouse Advertising

Swartz founded the Virginia-based distributorship and ran it for almost 30 years.

Reported Major Data Breach May Have Compromised Companies Across Industries

A federal cybersecurity agency is investigating the hacking of Sisense, a business inte...

Promo Pro Sued for Allegedly Firing, Not Paying Employees Who Unionized

The Wisconsin Department of Justice has brought the case against Jeremy Kruk, said to b...

Promo Reports Supply Chain & Business Resilience Following Baltimore Bridge Collapse

There have been operational hurdles, but industry companies are surmounting them. Posit...

Overture Promotions Co-Founder Joins ePromos in VP Role

Heather Sanderson has been named the Top 40 distributor’s vice president of sales.

Greg Armstrong Named President of Proforma GPS

Armstrong is an industry veteran who has held leadership roles at Top 40 distributors a...

5 Fun & Popular Merch Items From the 2024 Masters

Official swag from golf’s first major tournament of the year is some of the hardest to ...

Goldstar Announces Promotions & Hirings in Its Sales Force

The Top 40 supplier elevated team members in its North American and European divisions.

Showdown Displays’ Parent Company Acquires AAA Innovations

Showdown Displays is a Minnesota-based Top 40 supplier, while AAA is a Northeast-locate...

Links Unlimited Partners With Chirp

The Ohio-based supplier will be selling the retail brand’s massage-related products, wh...

Taylor Corp. Agrees to Settle 401(k) Lawsuit for $485,000

The parent company to multiple Top 40 industry firms admits no liability or wrongdoing ...

Gildan Investor Wants Court to Block Sale of Company Prior to Shareholder Meeting

Los Angeles-based firm Browning West thinks shareholders will be harmed if an agreement...

Geiger Acquires California-Based O2 Marketing + Design

It’s the Top 40 distributor’s second acquisition of the year.

Jon Norris Promoted to Hit Promo’s C-Suite

The industry veteran is now chief strategy officer at promo’s sixth-largest supplier.

HALO Reveals Its Systems Were Hacked

Personal information such as names and social security numbers were compromised. The To...

Gildan Board Said To Set April Deadline for Takeover Proposals

Private equity firms, including companies that own Top 40 promo businesses, are reporte...

Barker Specialty Names Karen Heiligman Chief Operating Officer

Heiligman has been with the Connecticut-based distributor for more than 20 years. The f...

Obituary: Jim Laubach, Century Manufacturing

The founder and owner of the Kansas-based supplier, Laubach sold the business to a long...

Scammer Tries To Swindle Distributor by Posing as Sonic Buyer

Rich Graham spotted the con attempt, as he did last year when crooks pretending to be f...

Rush on Tropicana Branded Merch Ensues as Once-Iconic Vegas Casino Closes

Some folks keen to cash in were trying to secondhand-retail Tropicana swag on reseller ...