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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Worry Over Proposed Independent Contractor Rule Grows in Promo, Beyond

Leaders in industries that include promotional products, trucking and financial service...

UPS Increasing 2023 Rates by Nearly 7%

The rise takes effect Dec. 27 and matches a hike that rival FedEx is instituting.

Q1 Sales Rise But It’s Another Quarterly Loss For Cimpress

The Top 40 distributor, parent company of Vistaprint and National Pen, also recorded a ...

Chicago Bulls Debut In-Seat Delivery Service for Branded Merch

The innovative offering comes through a partnership with fintech company Klarna. Transa...

‘Dunder Mifflin’ Merch at Center of Testy Trademark Lawsuit

NBCUniversal is suing a company for allegedly “fraudulently” obtaining a trademark for ...

S&S Activewear Promotes Frank Myers to CEO

Current CEO and Counselor Person of the Year Jim Shannon will become vice chairman of t...

‘A Necessary Evil’: Promo Firms Paying Much More for Cybersecurity Insurance

Costs and requirements for coverage are increasing, but certain industry companies deem...

Report: More Manufacturing Moving Out of China

The sourcing trend has been underway in this industry and others.

A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Businesses

Merger and acquisition activity in the industry has been on the rise over the last 15 m...

Delta Apparel Reports Full-Year Sales Increase

The Top 40 supplier said the results are preliminary, but indications are revenue was u...

Outdoor Cap Company Hires Head of Commerce

Andi Pratt, who has experience at mega brands like Coca-Cola and Nestle, is joining the...

VisionUSA Partners With LARQ Drinkware

The supplier is bringing select items from the retail brand’s line to the promo market....

Hit Promotional Products Hires Kim Brockschmidt to VP Role

The industry veteran is now vice president of business development at the Top 40 supplier.

BAMKO Rebrands With New Logo, Website

The Top 40 firm says the fresh brand identity better reflects the more sophisticated co...

AIA Corp. Hires Two to Leadership Team

Wendy Smith is now vice president of business development, while Paula Klingman is in a...

Independent Contractor or Employee? New Government Rule Would Decide

Companies have until Nov. 28 to submit formal comments on a proposed Labor Department c...

Obituary: Chuck Dahlgren, Crystal D

The much-beloved founder of the supplier known for its superior awards and incredible c...

SanMar Launches Plan to Drastically Reduce GHG Emissions by 2030

The Top 40 supplier is advancing the environmental mission in partnership with the Scie...

Gemline’s Solar Power Generation System Goes Live

The Top 40 supplier says the array will reduce energy consumption by 43% annually.

University of Alabama Opens In-Stadium Store for Selling NIL Merch

Name, image and likeness deals with college athletes offer potential opportunities for ...

Postal Service Hiking Prices in January 2023

The organization intends to increase rates on First-Class Mail products by an average o...

Sayonara, Single-Use Plastic: Pop! Promos Ups Environmental, CSR Efforts

The Philadelphia-based supplier announced accomplishments and future goals that are par...

Email Spoof Scam Tries to Swindle Promo Company, Employee Out of Funds

A firm that specializes in recruitment for the promo products industry nearly fell prey...

Cintas Increases Sales & Profit in Fiscal Q1

The Top 40 distributor has also raised annual expectations for revenue and earnings.

Merch-Driven Fundraisers Aid Hurricane Ian Relief Efforts

It’s another example of how branded merchandise can be used to help communities, includ...