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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Zagwear Acquires NYC-Based Arrow Promotional

Zagwear is a promo distributorship headquartered in New York with offices around the wo...

Stran’s Sales Soar But Firm Records Q1 Loss

The Top 40 promo distributor increased sales more than 62% in the first quarter and bel...

Distributors Increase Sales 5.4% in Q1 2022

While industry top-line sales increased, a variety of challenges and economic headwinds...

Port Worker Contract Talks Raise Supply Chain, Inventory Fears

Importers in the promo products industry and beyond are concerned that contract talks i...

Obituary: Arthur Richter, Alcraft

The well-loved promo executive has passed away at age 83.

Cap America Acquires Wear-A-Knit

The acquisition enables Top 40 supplier Cap America to further develop its USA-made kni...

Lapine Acquired by adm Group

Promo products distributor Lapine is based in Connecticut; adm Group is a global brand ...

EdwardsX Hires Max Feldman as Vice President

EdwardsX is part of Top 40 supplier Edwards Garment. Feldman is an apparel operations l...

PromoStandards Develops New Tech Standards for Clearing Purchase Order Issues, Holds

A group of volunteers from some of promo’s biggest companies collaborated on the soluti...

Staff Shortages, Rising Labor Costs Drive Promo Price Increases

Wage increases and difficulties in finding workers are creating operational challenges ...

OCM Promotions Acquires Second Step Advertising

The deal involves two promotional products distributorships in Michigan.

4imprint Forecasts $1 Billion in Revenue in 2022

The promo products industry’s third largest distributor forecasts that it will generate...

HALO, Promo’s Biggest Distributor, Acquires Top 40 Firm BrandVia Alliance

The acquisition continues HALO’s run of high-profile acquisitions of major competitors ...

Gildan, Delta Apparel Report Record-Breaking Quarterly Sales

The Top 40 suppliers generated robust earnings to start the year, too.

US Trade Rep to Review China Tariffs

Some in the Biden administration reportedly favor rolling back the tariffs to ease infl...

BAMKO Increases Q1 Sales, Plans Bigger Push Into Uniform Segment

The Top 40 distributor’s sales were up more than 11% in the first quarter of 2022 compa...

Pop! Promos Names Joél Bastien to SVP Role

Bastien has extensive experience in promo, having previously worked for high-profile in...

Imminent NJ Plastic-Bag Ban Spells Promo Sales Potential

The ban on single-use plastic bags, set to take effect May 4, is creating opportunities...

BAMKO Acquires Guardian Products

Guardian Products did about $23 million in annual revenue and is a leading provider of ...

The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

It’s a great example of using branded merchandise for altruistic ends.

American Promo Executive in Poland Helps Launch Front-Line Humanitarian Charity for Ukraine

John Lynch worked with friends and colleagues to start Corporate Aid for Ukraine, which...

Spreading China Shutdowns to Delay Promo Inventory Replenishment

Suppliers say lockdowns in Shanghai and other areas of China are likely to delay restoc...

Manufacturing Activity in China Plummets Amid COVID Surge, Shutdowns

Declining output is relevant for the North American promotional products industry becau...

Stran & Co. Hire Two to Leadership Team

Nancy Shaffer and Jamie Hoelscher have joined the Top 40 distributor as director of cli...

Augusta Sportswear Reports Progress Following Factory Fire

A blaze ripped through the apparel supplier’s facility in Champotón, Mexico, and the fi...