See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

How-To

5 Things Promo Can Learn From High-End Fashion
5 Things Promo Can Learn From High-End Fashion
Web Exclusive

Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

How to Turn Your Logos Into Embroidery
How to Turn Your Logos Into Embroidery
Web Exclusive

Embroidered logos can elevate promotional apparel, but it’s important to design for the...

7 Strategies to Perfect Your Sales Pitch

Head into your next presentation confident...


Elevate Your Apparel With These 4 Heat Transfer Trends

Whether it’s a vibrant direct-to-film tran...


6 Ways Promo Can Help Protect the Ocean

As beach season heats up, consider these s...

3 Strategies to Overcome Imposter Syndrome
3 Strategies to Overcome Imposter Syndrome
Web Exclusive

Many professionals have felt uncertain of themselves at one time or another, but there ...

5 Ways to Create Client Loyalty
5 Ways to Create Client Loyalty
Promogram

In a crowded industry like promo, here are a few best practices to stay in front of you...

7 Tips for Better Short-Form Videos
7 Tips for Better Short-Form Videos
Web Exclusive

Thanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...

5 Ways to Create a Gratitude Ritual
5 Ways to Create a Gratitude Ritual
Promogram

Intentionally focusing on the positive can help with stress and anxiety during busy wor...

How to Combat Ageism in the Workplace

Age discrimination worsened during the pan...


5 Tactics for Attending Networking Events

They don’t have to be intimidating. Here’s...


Why LinkedIn Users May Be Ghosting Your Recruitment Messages

A study finds that professionals like hear...

8 Simple Ways to Make Your Promo Business Greener

Sustainability is a journey, and each smal...


6 Tips for Sustainable Rebranding Efforts

It’s a given that companies occasionally w...


Tap Into Paid Social

Increase your exposure to target audiences...

Ask for More Referrals
Ask for More Referrals
Promogram

Data shows that recommendations from happy customers lead to more closed sales, but sal...

Prepare to Return to the Office
Prepare to Return to the Office
Web Exclusive

After two years of working remotely, many employees across the country are anticipating...

Six Ways to Boost Your Emotional Intelligence
Six Ways to Boost Your Emotional Intelligence
Web Exclusive

It’s a crucial leadership skill; try these tactics to improve yours.

Build Your Personal Brand on Social Media
Build Your Personal Brand on Social Media
Web Exclusive

Consumers feel more connected to a brand when executives and employees are active on so...

Tips for Avoiding Dye Migration
Tips for Avoiding Dye Migration
Web Exclusive

Apparel decorating experts shared their knowledge about how to prevent polyester fabric...

Sell to Different Personality Types
Sell to Different Personality Types
Web Exclusive

Tailor your sales strategy to four buyer personalities to close more sales.