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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Promo Is Growing Slower Than the Economy. Why?

During the post-COVID recovery, the industry has typically expanded at a faster rate th...

Shepenco Buys Equipment From Dixon Ticonderoga’s Shuttering Promo Division, Plans To Serve Dixon Customers

Shepenco CEO Dan Townes says the equipment will allow them to increase capacity and off...

Patagonia Prevails in Trademark Lawsuit Against Online Apparel Retailer

Grocery chain Trader Joe’s is also seeking a judgment in a trademark infringement case ...

Former Timberland, The North Face Executive Joins BDA as Chief Operating Officer

Matt Ferrari’s history of aligning supply chain strategy to business objectives will he...

S&S Activewear Says Workplace Harassment Suit Has Been Settled

A judge has approved a joint stipulation to dismiss the lawsuit and the Top 40 firm tel...

Supplier Rustico Is Closing

The maker of handcrafted leather products said it’s ceasing all operations due to finan...

Kate Plummer Named Director of Sales for Debco & Beacon Promotions

The suppliers are subsidiaries of Top 40 supplier firm HPG.

The Bright Side: Logomark Sponsors Fourth Service Dog Through Shelter to Soldier

The nonprofit adopts rescue and shelter dogs and trains them to be psychiatric service ...

Postal Service Aims To Increase Prices on Its New Package Shipping Service

The United States Postal Service introduced Ground Advantage in 2023.

Colorado, Rhode Island Ramping Up Restrictions on Single-Use Plastic Bags in 2024

Some industry distributors believe this will create more chances to sell branded reusab...

VistaPrint’s ‘Merch Merch’ for Rob McElhenney & Ryan Reynolds Is a Branding-Partnership Masterstroke

Part of Top 40 distributor Cimpress, VistaPrint created the tongue-in-cheek line for Wr...

Stat Spotlight: Inflation Eases, Economy Grows

These quick-hit statistics paint a picture of what’s going on with key macroeconomic fa...

Fans Use Custom Merch Kits to Try to Sway MLB Owners On Oakland Athletics Relocation Vote

The personalized swag boxes included a hat from distributor/decorator Oaklandish.

Federal Court Rules in Favor of Tesla in Logoed T-Shirt Case

The court wranglings revolved around a pro-union T-shirt that the manufacturer of elect...

HanesBrands Posts $96 Million Loss, Appoints Temporary Board Members To Help With Turnaround

The vertically integrated apparel maker’s sales are down nearly 9% year over year throu...

Promo Reflects On the Passing of Peter Seidler

A private equity ace who owned the San Diego Padres, Seidler was a past owner of Top 40...

AIA Corporation Rebrands With New Logo, New Website

The Top 40 distributor says the fresh look is a visual embodiment of its mission to its...

Vera Muzzillo Honored With Silver Stevie Award in Female Executive of the Year Category

Muzzillo is the CEO of Top 40 firm Proforma, the fifth largest distributor in the indus...

Alan Tabasky Promoted to President of BEL Promo

Tabasky has also taken on the role of chief supply chain officer of BEL USA, parent com...

SanMar Names Former Under Armour VP to Vice President of Sourcing & Product Development Position

Dean Draughn is a seasoned logistics leader with more than 33 years of experience, the ...

Rob Watson Named CEO of Vantage Apparel

Watson is a veteran industry executive who was formerly with the Top 40 supplier in lea...

Cintas Agrees to Settlement in 401(k) Plan Lawsuit

Former employees brought the litigation against the Top 40 distributor in federal court...

Eye on AI: Just What Is a MerchBot?

In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...

‘We Are Lew1ston’: Message Merch Can Play an Important Role Amid Tragedy

Merch-driven fundraisers, like those seen following the recent mass shooting in Lewisto...

Suppliers Are Working Through Overstock Issues

Following shortfalls in the pandemic recovery period, suppliers aggressively ramped up ...