See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

HanesBrands Posts $96 Million Loss, Appoints Temporary Board Members To Help With Turnaround

The vertically integrated apparel maker’s sales are down nearly 9% year over year throu...

Promo Reflects On the Passing of Peter Seidler

A private equity ace who owned the San Diego Padres, Seidler was a past owner of Top 40...

AIA Corporation Rebrands With New Logo, New Website

The Top 40 distributor says the fresh look is a visual embodiment of its mission to its...

Vera Muzzillo Honored With Silver Stevie Award in Female Executive of the Year Category

Muzzillo is the CEO of Top 40 firm Proforma, the fifth largest distributor in the indus...

Alan Tabasky Promoted to President of BEL Promo

Tabasky has also taken on the role of chief supply chain officer of BEL USA, parent com...

SanMar Names Former Under Armour VP to Vice President of Sourcing & Product Development Position

Dean Draughn is a seasoned logistics leader with more than 33 years of experience, the ...

Rob Watson Named CEO of Vantage Apparel

Watson is a veteran industry executive who was formerly with the Top 40 supplier in lea...

Cintas Agrees to Settlement in 401(k) Plan Lawsuit

Former employees brought the litigation against the Top 40 distributor in federal court...

Eye on AI: Just What Is a MerchBot?

In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...

‘We Are Lew1ston’: Message Merch Can Play an Important Role Amid Tragedy

Merch-driven fundraisers, like those seen following the recent mass shooting in Lewisto...

Suppliers Are Working Through Overstock Issues

Following shortfalls in the pandemic recovery period, suppliers aggressively ramped up ...

HALO Executive Dawn Olds To Retire in January

Through her executive leadership at one of promo’s biggest distributors and her volunte...

Order My Gear Acquires DistributorCentral

The deal involves two technology solution providers in the promo space.

4imprint Increases 2023 Profit Forecast, Says Revenue Will Surpass $1.3 Billion

In a trading update, the industry’s largest distributor also noted there’s been some so...

S&S Activewear Names Lisa Gould Chief People Officer

The appointment comes a couple weeks after the Top 40 firm also named a chief legal off...

BAMKO’s Sales Drop in Q3 But Margins & Earnings Improve

Through the first nine months of 2023, the Top 40 distributor’s revenue has declined ab...

Stran & Co. Increases Sales & Earnings in Q3 2023

The Top 40 distributor’s total revenue is also up nearly 30% through the first nine mon...

Q3 Industry Growth Is Slowest in Post-COVID Era

Sales for the largest distributors were nearly flat and mid-sized firms had the biggest...

Industry Suppliers Navigating Panama Canal Sourcing Challenge

Drought-caused issues are making it more difficult to move products coming from Asia th...

Target Print & Mail Acquires Bowman Promotional Specialties

The deal involves two Florida-based industry firms.

Rustico Halts Order Intake Through the End of the Holidays

The supplier of handcrafted leather products said the move is a result of “unexpected f...

Q3 Sales Rise for Gildan, But Revenue Down for the Year

The Top 40 supplier has remained profitable, but earnings are less than what they were ...

Supplier Ball Pro Acquires Competitor LogoSport

Both firms specialize in brandable golf products for the industry.

SnugZ USA Appoints Kevin Mullaney to National Sales Role

Mullaney is an award-winning industry veteran who previously worked for a Virginia-base...

Report: Brand Management Firms Interested in Buying Champion From Hanes

WHP Global and Authentic Brands Group are said to be among the suitors for the iconic s...