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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Boundless Names Tanya McKinney Director of Business Development

McKinney is an industry veteran with past experience at other Top 40 firms.

A Supplier’s Perspective on the ‘Pidcock’ Con & Related Scams Aimed at Industry Companies

The fraud attempts happen frequently, says Justin Tsou. Suppliers and distributors can ...

Top 40 Distributor Fully Promoted Elevates Two Leaders to New Roles

Kurt Tempelmeyer and George Matchak have past experience at other Top 40 firms.

Facilisgroup & Brand Addition Parent Company Increased Sales in First Half of 2023

Headquartered in the United Kingdom, The Pebble Group generated sales of £63.3 million,...

Adform Creative Has Rebranded as brandor

Company ownership is remaining the same. The new name reflects the promo distributorshi...

FTC Orders Clothing Accessories Companies To Pay More Than $190K for False Made-in-the-USA Claims

Customers must also be notified. The case has takeaways for promo firms that wish to av...

West Coast Port Workers Ratify Contract; East & Gulf Coast Contract Talks Loom

The ratification ends the potential of a supply chain-crippling strike out west, but no...

Niche Market Spotlight: Craft Brewing

Distributors can use these strategies and insights to increase business with the nearly...

The Future of Private Equity in Promo

As PE’s influence continues to grow, the debate over its impact – positive force or thr...

Nadel Acquires Seattle-Based Distributor Bravo! Branding

Bravo! has a history spanning more than 25 years and did $7 million in revenue in 2022,...

Small-Town Virginia Printer Makes Official Merch for ‘Rich Men North of Richmond’ Singer Oliver Anthony

Anthony DeMarco is a neighbor and friend to Anthony and was working to support the vira...

Premier Press Acquires KG Specialties

The deal involves two Portland, OR-based companies that offer combined solutions that r...

‘SELL’ Shirts Aimed at Oakland A’s Owner Demonstrate Power of Message Merch

The shirts, created by a California screen printer, have proven popular this summer wit...

Ouray Sportswear’s Facility in Englewood, CO, Is Closing

More than 150 employees will be laid off. L2 Brands, based in Pennsylvania, acquired Ou...

Proforma Names Charity Gibson Chief Marketing Officer

Gibson has extensive experience in promo and is known throughout the industry for her i...

Trump Reportedly Raising Millions for Presidential Campaign With ‘Mugshot Merch’

The former president, who is running to be the Republican candidate in the 2024 electio...

Pop! Promos Names New Chief Sales Officer and Marketing Manager

Sales leader Julie Callahan has experience at Top 40 distributors Custom Ink and AIA Co...

Jill Albers Joins BDA as Senior Director of Business Development

One of promo’s most well-known sales professionals, Albers has a history of helping spu...

UPS Workers Ratify New Contract, Ending Strike Threat

Union leaders had previously approved the agreement with United Parcel Service, but it ...

Fully Promoted Says Sales Occurring at a Record Pace So Far In 2023

The Top 40 distributor, which specializes in a franchising model, says it’s opening new...

Pen Company of America Expands Garland Writing Instruments Line, Launches USA-Made Recycled Metal Pen

It’s the next chapter in a phoenix-rising-from the-ashes story that involves PCA rescui...

ASB Honors Sales Associates at Annual Summit in Lake Tahoe

The Top 40 distributor said this year’s American Summit generated the best attendance o...

Ship Logjam at Panama Canal Poses New Sourcing Challenge for Industry Suppliers

The backup of vessels at the key trade conduit on the route from Asia to ports on the U...

Facilisgroup’s Partner Summit Features Education & Inspiration

The partnering community and software-as-a-service provider for the promo industry held...

Barker Specialty Names Chief Revenue Officer and Director of Sales

The 2022 Counselor Distributor Family Business of the Year also hired its first human r...