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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Nike’s ‘Swoosh’ Tops Most Iconic Logos Study

Top 40 promo distributor 4imprint commissioned the survey.

Study: Amazon to Top Walmart as Largest US Retailer

Both global retailers have a presence in the promo products industry.

Educate On Cons, Cyber Threats Now – Or Risk the Worst

The danger to your promo products business is real, increasing and potentially devastat...

Staples CEO Is Stepping Down

J. Sandy Douglas departs the company, parent firm of Top 40 distributor Staples Promoti...

Juneteenth: Remembrance, Recognition, Progress

As the social justice movement in the U.S. gains steams, ASI employees reflect on what ...

Merch Tent Returns to U.S. Open

The tournament is one of pro golf’s four majors.

Target Market: Live Music and Musical Artists

Live, in-person concerts are surging back to life. Promo distributors can capitalize.

Geiger Appoints Jeff Brown to Board

Brown is a promo products veteran with C-suite experience at a Top 40 supplier.

Boundless Acquired by Private Equity Investors

The Top 40 promo distributor was previously owned by Zazzle.

The Image Group Hires CIO

Brad Schlageter joins the promo distributor, which did more than $50 million in revenue...

One Million Fake N95s Seized, Says 3M

The parent company of Top 40 supplier 3M/Promotional Markets says it worked with U.S. M...

New York Post Launches Merch Collection

There’s a webstore with swag that features some of the sassiness you’d expect from the ...

Colorado to Ban Plastic Bags

The move could help stoke sales of branded alternatives, like tote bags.

Delta Apparel Acquires Autoscale.ai

The acquisition will help the Top 40 supplier leverage its existing proprietary automat...

Job Openings, ‘Quits’ Soar in US

The reality could spell more hiring and retention challenges for promo products firms.

Supply Chain, Inventory Woes Persist and Could Worsen

Rising prices are a related issue for the promotional products industry.

HPG Expands Batch & Bodega Line

New partnerships for the food gift line are with five woman-founded businesses.

Scalable Brands Acquires PMGOA

PMGOA will now be known as Promoful.

AAA Innovations Partners With Coleman, Others

Three new brand partnerships enable the promo supplier to bring new products to market.

AIA Names Alfano Senior VP of Business Technology

Christopher Alfano formerly held tech executive roles at Top 40 supplier Vantage Apparel.

BDA Hires Chief Human Resources Officer

Tara Denman steps into the newly created position at the Top 40 distributor.

Case Study: Award Ceremony in a Box

A promo distributor saved a large financial institution’s award ceremony with an ingeni...

Post-Pandemic Hiring, Retention a Big Challenge

Promo products firms are struggling with the issue, as are companies across sectors, a ...

Return of Live Events Powering Promo Sales

Distributors aren’t back to pre-pandemic levels yet with sales related to events, but t...

Con Artists Swindle Promo Distributor

The impostors posed as a legitimate end-buyer – a scheme crooks may increasingly be adv...