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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Under Armour Settles SEC Suit, Announces Strong Q1

Sales were up 35% in the first quarter, but the firm also agreed to pay $9 million to s...

Ramadan: A Time for Reconnecting & Empathy

ASI employees and a Bucks County-based Imam share insights into Islam’s holiest month.

Case Study: LED Hoodies & More for Google

Here’s how promo distributor ADVOC8 executed a global merch initiative for the tech gia...

HPG Adds Cake, Biscuit Brands to Batch & Bodega Line

The brands have been featured on Oprah’s “Favorite Things.”

Visstun No Longer Actively Selling in Promo

The supplier is supporting promo customers still, but is no longer pursuing business in...

HanesBrands Names New CFO

Michael Dastugue was most recently chief financial officer at Walmart U.S.

Reinvention Songs: Inspiring Tales from the Pandemic

Resourceful promo products companies adapted in remarkable ways amid the COVID-19 pande...

Coming Full Circle: A Q&A With Lou Weisbach

The former Counselor Person of the Year discusses his success as an entrepreneur and ph...

Tom Brady Tops NFLPA’s Merch Sales List - Again

It’s a record fourth time the seven-time Super Bowl champ has topped the year-end ranki...

Cimpress Records $39 Million Quarterly Loss

The Top 40 distributor is the parent company of Vistaprint, National Pen and others.

BAMKO Increases Sales 125% in Q1

The Top 40 firm’s first quarter revenue was nearly $60 million.

Biden Hiking Minimum Wage Requirement for Federal Contractors

The move could have a broad impact on the job market.

Promo Sales Decline Nearly 15% in Q1

Despite a challenging quarter, distributors are optimistic for a pronounced rebound for...

Proforma’s Annual Convention Will Be Live

The Top 40 promo distributor is holding the in-person event in August.

Logomark Names Bistocchi to Executive Role

Michael Bistocchi is now chief revenue officer at the Top 40 promo supplier.

Cintas, Hanes, Newell in Forbes’ Top 500 for Diversity

The companies all have strong ties to the promotional products industry.

Infographic: What to Do When an Order Goes Wrong

You can still make the best of a bad situation.

21.2 Million Bogus Face Masks Seized by ICE

The counterfeits were uncovered as part of Operation Stolen Promise, which combats COVI...

FedEx Becomes A Promo Products Distributor

The shipping giant’s FedEx Office subsidiary has launched a website from which it’s sel...

Delta Apparel Says Sales Rose

The Top 40 supplier reported preliminary results that show a 12% year-over-year increas...

PRO Act’s Future Is Foggy But It’s Still in Play

Promo leaders fear the legislation could hurt the industry, but some labor advocates sa...

PRO Act Gains Key Allies in the Senate

Some promo pros think the bill, if enacted, could hurt the industry, particularly indep...

HALO Names Kevin Pollack COO

The company is the second largest distributor in the North American promo products indu...

4 Social Media Tools To Help Improve Your Marketing

Use these four tools to improve your online outreach and strategy. 1. BuzzSumo...

Sasha Pirrie Joins BAMKO as National Sales Manager

Pirrie was previously in sales leadership roles with Top 40 promo suppliers PCNA and Lo...