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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

SwagCycle Marks First Year With ‘Green’ Milestones

The repurposing/recycling initiative gives a second life to unwanted promotional produc...

Will ‘Double-Masking’ Impact Promo Sales?

Some promotional products pros believe increasing calls for wearing two masks to protec...

Promo Suppliers Intensify Sustainability Efforts

From a nationwide solar setup to making products from earth-friendlier components, top ...

Facilisgroup Distributors Increase Sales 8%

The average annual rise in 2020 beat the promo industry average, which saw distributors...

Brady Tops NFL Merch Sales Rankings

The seven-time Super Bowl winner is the current reigning Super Bowl MVP.

Under Armour Ending Licensing Deal With NFL

The reported move is part of ongoing cost-cutting measures by the sportswear brand.

Proforma Sets Record For New ‘Million Dollar’ Club Members

Owner/affiliates of the Top 40 firm achieved the feat despite the challenges of the pan...

10 Markets to Target in 2021

There are sales to be had – you just have to know where to look.

ASI Digital Expo: Win More Business With Video

Put these practical tips into play to boost your business with the help of simple-to-ma...

Sweda Donates $100K to Wounded Warrior Project

The Top 40 promo supplier has an ongoing partnership with the nonprofit.

HPG Partners With Direct-to-Glass Printing Firm Fracture

Top 40 supplier HPG said it’s an exclusive partnership that will provide new, unique gi...

SanMar Enters Healthcare Apparel Market

The Top 40 promotional products supplier’s move comes through a new partnership with Wo...

Market Watch: US Manufacturing Grows in January

Promo products firms will want to keep an eye out for opportunities in the sector.

Demand for PPP2 Loans Strong in Promo

With COVID-19 still causing major business challenges, promotional products firms are a...

BAMKO Acquires Gifts By Design

Gifts By Design will become the Top 40 distributor’s Awards, Recognition and Incentives...

Promo Case Study: A Venture Into Retail Masks

Christopher Faris of Boost Promotions landed a seven-figure deal to provide safe, relia...

SanMar Now Sells Next Level Apparel

The move marks a new distribution partnership between two of the biggest suppliers in p...

Interested in a PPP Loan? You Need to Read This

New information that clarifies questions about eligibility and loan forgiveness has bee...

Obituary: Sam Isaacson, Gemline

Isaacson founded Top 40 supplier Gemline, ASI’s 2021 Supplier of the Year.

QR Codes on Vistaprint Products Provide Touch-Free Payment

The division of Top 40 distributor Cimpress is offering the solution through a partners...

COVID Creates Havoc for European Promo in Q1

Spreading infections and societal lockdowns, along with importing issues and Brexit, ar...

Forecast: U.S. Q4 GDP Rose More Than 4%

While there are headwinds for Q1, some forecasters expect an overall increase for the e...

IMF Hikes Forecast for US Economic Growth in 2021

Plus, separate studies show that Americans have increased savings, which could help dri...

California Lifts Stay-At-Home Order

Some promo pros think the loosening of COVID restrictions will help spur business but n...

COVID and Events: Where Do We Go From Here?

An event organizer discusses the changing landscape of events and where promotional pro...