See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

BAMKO Acquires Gifts By Design

Gifts By Design will become the Top 40 distributor’s Awards, Recognition and Incentives...

Promo Case Study: A Venture Into Retail Masks

Christopher Faris of Boost Promotions landed a seven-figure deal to provide safe, relia...

SanMar Now Sells Next Level Apparel

The move marks a new distribution partnership between two of the biggest suppliers in p...

Interested in a PPP Loan? You Need to Read This

New information that clarifies questions about eligibility and loan forgiveness has bee...

Obituary: Sam Isaacson, Gemline

Isaacson founded Top 40 supplier Gemline, ASI’s 2021 Supplier of the Year.

QR Codes on Vistaprint Products Provide Touch-Free Payment

The division of Top 40 distributor Cimpress is offering the solution through a partners...

COVID Creates Havoc for European Promo in Q1

Spreading infections and societal lockdowns, along with importing issues and Brexit, ar...

Forecast: U.S. Q4 GDP Rose More Than 4%

While there are headwinds for Q1, some forecasters expect an overall increase for the e...

IMF Hikes Forecast for US Economic Growth in 2021

Plus, separate studies show that Americans have increased savings, which could help dri...

California Lifts Stay-At-Home Order

Some promo pros think the loosening of COVID restrictions will help spur business but n...

COVID and Events: Where Do We Go From Here?

An event organizer discusses the changing landscape of events and where promotional pro...

Promo Price Increases Loom Due to Importing Woes

Shipping challenges and rising raw material costs are poised to drive product price hik...

2021 Promo Supplier of the Year: Gemline

As COVID-19 ravaged the industry, Gemline defied the odds by generating record-breaking...

'PPP2' Opens to All Lenders

Promo products companies can apply for loans through the new round of Paycheck Protecti...

Private Equity Firm Acquires S&S Activewear

Clayton, Dubilier & Rice is becoming the majority stakeholder in the billion-dollar Top...

Brand Addition Names New Global Managing Director

Karl Whiteside brings a track record of success and 14 years of industry experience to ...

3M Lawsuit Says Company Sold 10K Fake N95 Masks

3M, parent company of Top 40 promo supplier 3M/Promotional Markets, has won a temporary...

4imprint Says 2020 Sales Declined 35%

Preliminary results show the Top 40 promo distributorship’s total global sales tallied ...

Office Depot Rejects Staples Acquisition

Still, Office Depot is open to alternative deals with Staples, the parent firm of Top 4...

Obituary: Kerry Turner, Best Promotions USA/HPG

A promo pro for nearly 50 years, Turner passed away due to COVID-19 complications. He l...

Alphabroder Launches Sustainability Initiative

“Green Team” members will focus on improving sustainability in business processes at th...

The Levy Group Joins HALO Branded Solutions

New York City-based The Levy Group serves blue-chip clients in the sports, entertainmen...

U.S. Ban on Xinjiang Cotton Takes Effect

Xinjiang is reported to produce 20% of the world’s cotton supply. The ban could impact ...

World Bank Expects 3.5% U.S. GDP Growth in 2021

Global growth could hit 4%, but significant uncertainty remains amid the challenges pos...

Andrew Spellman in as VP at Therabody

The experienced promo executive will be vice president of the health and wellness brand...