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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Office Depot Rejects Staples Acquisition Offer

Staples is parent company of Top 40 distributor Staples Promotional Products.

4imprint’s Sales Dropped 35% in 2020

The Top 40 distributor said North American revenue was $549.87 million, down 34%.

135 Promos Re-Brands as Blank Goods-Only Supplier

The company is an affiliate of Top 40 promo supplier Logomark.

More PPP, Other Business Support in Approved Stimulus Plan

Congress has approved the American Rescue Plan. It contains business loans, grants and ...

Artist Merch Now for Sale in Amazon Music App

Amazon Music announced the new offering on March 10.

‘PRO Act’ Passes in the House

The bill poses a major threat to independent contractors and firms that rely on them in...

Proposed Federal Minimum Wage Hike Stalls

It’s a key development related to the $1.9 trillion federal aid plan. Others, like more...

Flooding Affects Kentucky Promo Firms

Promotional product professionals are dealing with harrowing personal and professional ...

‘PRO Act’ Could Impact Promo Industry

Industry executives are especially worried that the legislation would lead to labor cos...

Grossman Marketing Group Acquires PCI Creative

It’s part of a strategy Massachusetts-based promo distributor Grossman has for furtheri...

Economy Watch: Goldman Sachs Predicts ‘Hiring Boom’

A surge in jobs in the hard-hit hospitality and leisure sector could help spur the fore...

Odd Smell Leads to Seizure of 65K Knock-Off N95s

3M, parent company of Top 40 supplier 3M/Promotional Markets, makes authentic N95 respi...

Gennex Media Settles FTC Case

The promo products company faced civil charges over Made-in-the-USA claims.

U.S. Manufacturing Continues Hot Streak

Expansion also continued in the services sector in February, but the rate slowed from t...

Weisbach-Led Group Closes Overture Acquisition

Promo icon Lou Weisbach has an aggressive plan for turning Top 40 firm Overture Promoti...

Fake N95s Reported in Washington State and Ontario

Seizures of counterfeit masks have increased in recent weeks. 3M, parent firm of Top 40...

Promo Case Study: A Strategy for Census Success

This distributor did deep research on a massive government awareness campaign before pi...

Infographic: Minimum Wage Cheat Sheet

Keep track of state-by-state wage changes.

BAMKO Sales Surpass $202 Million

The 2020 performance could put the Los Angeles-based firm in the running to become a to...

Promo Continues to Grapple With Rising Prices, Inventory Issues

Suppliers say they’re working to mitigate the impacts of the COVID-related challenges.

Koozie Group Acquires HotLine Products

Top 40 supplier Koozie Group plans to maintain HotLine’s product assortment, which is r...

Gildan Reports $225 Million Net Loss for 2020

Still, the Top 40 promo products supplier saw improvement in Q4, when sales increased y...

PPP Change Aims to Help the Smallest Businesses

For two weeks starting Wednesday, Feb. 24, PPP loans will be available exclusively to b...

Promo Distributors Eye Cruise Industry’s Return

Anticipated wider-spread vaccination availability and other factors have certain cruise...

Zorch Wins SEAL Award

The recognition acknowledges the Top 40 promo firm’s sustainability efforts.