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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

How Long Will Promo’s PPE Run Last?

Some say that PPE business is slowing and becoming more competitive, but most still bel...

Promo Distributor Sales Drop 44.4% in Q2

Caused by fallout from the coronavirus pandemic, the historic plunge could have been wo...

Comic-Con@Home Offers Fun Merch

It’s another example of a large-scale convention gone virtual that’s trying to engage a...

Retail Sales Rise, COVID Surge Threatens Progress

Greater consumer spending sent U.S. retail sales up 7.5% in June.

Four Die in COVID Outbreak at Promo Supplier

Health officials have ordered Los Angeles Apparel (asi/67971) to remain closed. The com...

Meyer-Dunlap Affiliates With HALO

The Dallas, TX-based distributor counts Toyota, State Farm and other household name bra...

Fauci Suggests Strict Shutdowns

The infectious disease expert said states experiencing a surge in COVID-19 cases should...

Facebook Study Shows COVID’s Impact on Business

Sales and employment are down as small businesses worldwide face what the report’s auth...

Contest: Create Innovative Face Masks People Will Wear

There’s a million-dollar prize purse and access to rapid manufacturing opportunities fo...

3M Says It Stopped a $14 Billion N95 Fraud

The news comes after a court victory in Indiana. More legal action related to the alleg...

FDA: Hand Sanitizer With Methanol Is Toxic

Authorities say they have already identified hand sanitizers that contain the hazardous...

HanesBrands Makes 450 Million Masks for the US

The company also produced 20 million medical gowns and is now making face coverings for...

COVID-19 Outbreak Shuts Down Promo Supplier

Los Angeles Apparel had to close three facilities in California after more than 150 wor...

Study: Mask Mandate Would Benefit US Economy

If the federal government made wearing masks in public mandatory, that could prevent lo...

Pro Towels, EG Threads Team Up

The new strategic alliance will benefit both companies, executives said.

Four Suppliers Launch ‘Power Hour’ Webinar Series

S&S Activewear, Starline, Goldstar and Pro Towels/Superior Decorating are orchestrating...

New COVID-19 Surge Affects Promo

Cases are skyrocketing, especially in Sun Belt states – areas where the promotional pro...

As PPP Deadline Passes, More Stimulus Considered

Legislators are considering taking more action to help businesses hurt by the economic ...

California Lifts Reusable Bag Ban Restrictions

San Francisco is lifting local prohibitions too as authorities say growing evidence sug...

Could New COVID Outbreak in Beijing Affect Promo?

Fears of the supply disruption that reared earlier this year have returned, but promo l...

BDA Names New Top Supply Chain Executive

Eric Kang has extensive experience managing operations and supply chains in the retail ...

IMF: US Economy to Contract 8% in 2020

The grim prediction is part of a similarly downgraded forecast for the global economy. ...

Trump: China Trade Deal Still in Place

The clarification comes after a top White House adviser appeared to indicate the deal w...

Swag Still Part of Apple’s Virtual WWDC20

Students who won a contest tied to the event received a jacket with a plaid emoji patte...

Study: Marketing Budgets Grow

Spending on marketing as a percentage of company revenue was up in May, which is potent...