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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Pro Towels, EG Threads Team Up

The new strategic alliance will benefit both companies, executives said.

Four Suppliers Launch ‘Power Hour’ Webinar Series

S&S Activewear, Starline, Goldstar and Pro Towels/Superior Decorating are orchestrating...

New COVID-19 Surge Affects Promo

Cases are skyrocketing, especially in Sun Belt states – areas where the promotional pro...

As PPP Deadline Passes, More Stimulus Considered

Legislators are considering taking more action to help businesses hurt by the economic ...

California Lifts Reusable Bag Ban Restrictions

San Francisco is lifting local prohibitions too as authorities say growing evidence sug...

Could New COVID Outbreak in Beijing Affect Promo?

Fears of the supply disruption that reared earlier this year have returned, but promo l...

BDA Names New Top Supply Chain Executive

Eric Kang has extensive experience managing operations and supply chains in the retail ...

IMF: US Economy to Contract 8% in 2020

The grim prediction is part of a similarly downgraded forecast for the global economy. ...

Trump: China Trade Deal Still in Place

The clarification comes after a top White House adviser appeared to indicate the deal w...

Swag Still Part of Apple’s Virtual WWDC20

Students who won a contest tied to the event received a jacket with a plaid emoji patte...

Study: Marketing Budgets Grow

Spending on marketing as a percentage of company revenue was up in May, which is potent...

Taylor Corp. Names New CEO

Charlie Whitaker is now the chief executive officer for the company, which owns Top 40 ...

3M Settles N95 Price Gouging Lawsuit

The parent company of Top 40 promo supplier 3M/Promotional Markets had accused TAC2 Glo...

A Brand Company Assets Sold In Foreclosure

It marks the second Top 40 promotional products company to close in the last 14 months....

Study: Gen Z, Millennials Flock to E-Commerce

The research showing how COVID has influenced shopping and media habits could predict c...

Proforma Affiliate Honored for LGBTQ+ Efforts

The Tampa Bay Business Journal named Christie Hattersley a 2020 Business of Pride Indiv...

Study: People Prefer In-Person Conferences

The findings come from a U.S-based survey of folks who’ve attended both in-person and v...

Cimpress Says Sales Are Improving

Consolidated bookings are up in May and early June compared to April, when they plunged...

US Retail Sales Soar in May

Improving homebuilder sentiment, a breakthrough in treating COVID-19 and a potential $1...

Promo and the Post-Lockdown Reopening

Counselor spoke with distributors in three states that are among the furthest along in ...

BrandAlliance Canada Goes Into Bankruptcy

Ten sales pros from the firm have joined BAMKO (asi/131431), marking a significant expa...

PPE Products Dominate ESP Searches in May

Demand continues to soar for face coverings, as well as items that include no-touch tools.

4imprint Reports Post-Lockdown Sales Rise

The lifting or easing of coronavirus-related shutdown measures in many U.S. states has ...

‘Phase Four’ Stimulus Bill Could Come This Summer

Peter Navarro says the package could focus, in part, on creating American manufacturing...

Trump Signs PPP Reform Into Law

Get a breakdown of what some of the Paycheck Protection Program changes mean for busine...