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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

How To Win More Referrals

Promotional product distributors can generate more quality referrals by giving clients ...

Made-In-USA Rules and Regulations for Distributors

Regulations regarding Made-in-USA claims can get technical. Here are basics distributor...

How To Score Product Sales In The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

How To Achieve Greater Life Balance

Put these strategies into practice and you’ll be happier, more productive and more succ...

How To Create A Successful Video Series

Attract more prospects and better engage clients with an online video series.

The Trial of the Digital Century

Could the cellphone – one of the greatest inventions in history – actually be sabotagin...

How to Master In-Person Communication

While communicating digitally can be a boon, face-to-face relationship building is...

How To Score Sales In The Sustainable Building Niche

Sow the seeds of sales growth by partnering with green building businesses.

How to Get More Sales In Pharma

A program that incentivizes drug trial participants to complete testing has been a huge...

Supplier Family Business of the Year 2016 - Fey Promotional Products Group

Back in 1965, John Fey expanded what had been a small basement printing business into...

Why the Nonprofit Market Slipped In 2015

After a strong few years, ad specialty sales to the nonprofit sector decreased in...

How To Increase Engagement On Social Media

Increase social media engagement with clients by following these simple...

Promotional Products Abound At Wizard World Comic Con

ASI went on scene last week to check out the cool swag at Wizard World Comic Con...

8 Tips For Driving Sales Through Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

7 Tips For Eliminating Anxiety

Perform better professionally by quelling anxiety -- and even using it to your...

5 Simple Tips For Boosting Referrals

Promotional product sales professionals who put these strategies into practice are...

Promo Pro Pens Advice Book On Success, Living Well

Kirby Hasseman has a lot of titles - Internet marketing guru, leader in the...

How To Overcome 5 Common Sales Objections

Top-performing sales reps close more deals because they respond proactively to...

10 June Events & Initiatives To Capitalize On

There is still time to provide branded gear for events and initiatives in June. Here...

The Ultimate Guide to the Stylish Salesperson’s Wardrobe

Dress for success with our tips, tricks and fashion hacks.

How To Master Email Marketing

Unlock the revenue-driving potential of email marketing with these helpful...

4 Tips For Creating Compelling Taglines

Create a great tagline for your business - and for your clients' brands - with the...

Sell Swag To Minor League Baseball Teams

Hit a sales grand slam by teaming up with minor league baseball clubs. The...

9 Can’t-Miss Negotiation Strategies

Tired of getting outmaneuvered on cost? Wondering if clients and vendors are taking...

5 Tips To Hire The Right Person For Your Distributorship

Use these tips to conduct a foolproof interview that will ensure you add a valuable...