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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Halls & Company Acquires ActNow Media

Minnesota-based Halls & Company (asi/59080), manufacturer of ID Line, has...

HanesBrands Returns to Organic Sales Growth

HanesBrands (asi/59528) produced year-over-year organic sales growth for the first...

Under Armour Has a Rocky Third Quarter

Athletic wear brand Under Armour experienced a 5% year-over-year decline in third...

HALO Acquires American Pacific Promotions

Top 40 distributor HALO Branded Solutions (asi/356000) has acquired the business of...

2018 Promotional Product Supplier of the Year: Towel Specialties

With its ingenuity and outstanding service, the Maryland-based supplier takes the top s...

2018 Promotional Product Supplier of the Year First Runner-Up: Gill Studios

A leading supplier for decades, Gill Studios cements its place as one of the industry’s...

D.C. Company Aims to Disrupt Sports Merch Industry With Real-Time Merchandise

Professional and collegiate sports are filled with big moments. Each huge win and...

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

Well, here's a 21 st century twist on branded apparel: All new football kits -...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are at the center of a brewing legal battle...

Trend Alert: Tote-Mania Overtakes New York

Totes are suddenly an extremely hot, sought-after accessory being sported with...

Will DipClip Be The Next Big Promotional Product?

If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a...

Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of a fraud case that has seen a lieutenant...

Podcast: Mastering The New Rules of Sales & Marketing

In this Strategy Session podcast, internationally renowned best-selling author and...

Eco Evolution: Sunglasses Made From Plastic Waste

François van den Abeele is proof that strong values can provide the framework for a...

Vernon Co. & Brandinc Announce Partnership

Top 40 distributor The Vernon Co. (asi/351700) of Newton, IA, has entered into a...

To Hurricane Hell & Back

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Distributor Growth Slows in Third Quarter

Promotional product distributors increased sales 1.5% during the third quarter of...

Factories Shuttered in China Pollution Crackdown

As many as 40% of factories in China have been at least temporarily shuttered as part...

Hearts Bigger Than the Storms

In a nondescript industrial park, baking in the mid-day Houston heat, Peter and Paul...

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and...

S&S Activewear Launching New Facility in Georgia

Top 40 supplier S&S Activewear (asi/84358) plans to open a new 505,000-square...

Amazon Announces Q3 Earnings, Intensifies Video Initiative

Amazon reported last week that net sales for 2017's third quarter, ended September...

Custard Slime – Or Business Lessons From A 4th Grader

In my older son's fourth grade class, there is a big-time CEO in the making. The...