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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

PCNA Partners With JanSport

The Top 40 supplier is now offering the popular backpack/bag brand.

Reciprocity Road Launches ‘Green’ Supplier Partnering Program

The eco-minded initiative taps into the sustainability movement and already has its fir...

Rising Cotton Costs Could Trigger Higher Apparel Prices for Promo

Futures for the in-demand commodity climbed to levels not seen since 2011.

H&M Aims to ‘Challenge’ Promo With New On-Demand Service

The Sweden-headquartered fast-fashion giant has launched Creator Studio, which offers w...

Tariff Exemptions Back In Play For U.S. Importers

Word that U.S. importers can again apply for exemptions to tariffs on China-made goods ...

DHL Hiking Rates in 2022

The courier will increase pricing by an average of 5.9% for U.S. account holders, which...

Feds Seize 622,000 Counterfeit N95 Masks

3M, parent company of Top 40 supplier 3M/Promotional Markets, makes authentic N95s.

China’s Manufacturing Sector Contracted in September

The domestic promo industry is heavily reliant on China-based manufacturers to produce ...

Bill Seeks Minimum Wage for California Garment Workers

SB62 includes language that would extend liability for unpaid worker wages to brands, i...

Poll: Corporate Leaders Worried Over Vaccine Mandate Implementation

Research also found that a majority of business leaders support President Biden’s vacci...

School District Issues Fraud Alert on Promo Company

The alleged scamming involved a Texas-based company selling branded merchandise to a sc...

Power Shortages Disrupt Chinese Manufacturing

The fallout for the promo products industry is likely to include longer production time...

Grossman Marketing Acquires Symbol Marketing & Promotions

It’s the eighth acquisition in as many years for the MA-based promo distributor that bo...

Pabst Pays People to Put Free Merch in Their Homes

It’s an ingenious use of promotional products that creatively departs from traditional ...

CA Adopts Law Targeting Warehouse Productivity Quotas

Companies in the promotional products industry will have to comply with the law, which ...

Philly Con Man Faces Jail in $2 Million PPE Fraud

Guaravjit Singh promised PPE, but when he got victims’ money, he spent it on online gam...

Supply Chain Woes Worsen With Record-Breaking Port Congestion

Backlogs at key U.S. ports contribute to inventory replenishment delays in the promo pr...

Anne McKeough Leaving Staples Promo Products

The popular, widely respected sales executive is taking a leadership position with the ...

AOC Wants to Bring Back Pandemic Unemployment Insurance

Critics have said the federal programs encourage the unemployed to refrain from looking...

Under Armour Countersues UCLA in Apparel Deal Gone Sour

The suit escalates a legal fight tied to the early termination of a historic college sp...

Study Names 10 States Most Affected by Labor Shortages

It also identifies the top 10 states where there are surpluses of workers relative to o...

John Pence Named CEO of Ace Specialties

The former U.S. vice president’s nephew joins the promo distributorship known for being...

Former VP Pence’s Nephew Named CEO of Ace Specialties

John Pence, senior adviser to the Trump-Pence 2020 campaign, joins the promo distributo...

Logomark Partners With Ascentials Pro

The Top 40 supplier will be selling the retail brand’s bags in the promo products market.

Merchandise World Brings UK Promo Pros Together

It was the first national in-person event for the United Kingdom’s promo industry since...