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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

PPAF Launches the ‘Brandy Awards’

Top 40 supplier Koozie Group is sponsoring the new awards series.

Late Deliveries an Issue for FedEx

Many companies in the promotional products industry rely on the shipping provider.

PCNA Now Offers Bose Bluetooth Speakers

The products will be available through the Top 40 supplier’s fast-track shipping servic...

Sanitizer Overstock an Issue for Promo Suppliers

Steep discounts and even giveaways are a reality as demand for hand sanitizer has plumm...

New ‘Tool’ Helps Identify Forced Labor in Supply Chains

The offering, which comes from Sedex, may interest sourcing pros in the promo industry.

Smart Source Acquires Superior Business Solutions

Promo distributor Smart Source says the move will help grow sales in the Midwest.

Infographic: Step-by-Step Guide to Landing a Large Account

Win the client you’ve always dreamed about.

DOJ Launches Task Force To Fight COVID Fraud

Efforts to counteract illicit schemes are ramping up.

4imprint Says Orders Are Rising

Promo’s largest distributor reports that business momentum has been building.

Ransomware Attacks on the Rise

Promo products firms need to be on alert to avoid business-crippling attacks.

Obituary: Spencer Silver, 3M

Silver invented the adhesive that made Post-it Notes possible.

AIA Launches ‘On the Road Again’

Company leaders are hosting in-person, small-group meetings with the Top 40 firm’s affi...

Under Armour Battles Class-Action Suit

Allegations include that Executive Chairman Kevin Plank profited from alleged deceptive...

Sales Rise But It’s a Net Loss for HanesBrands

That’s a snapshot of the apparel maker’s performance in the first quarter of 2021.

Hospital Sues Fully Promoted Franchisee for PPE Fraud

The suit claims the franchisee sold the health network hundreds of thousands of counter...

TikTok Looks To Add In-App Ecommerce

That could be a boon for the promo industry and creators who want to sell branded merch...

HALO Announces Rebrand

The firm is the second-largest distributor in the promo industry.

As Economy Recovers, Hiring Remains a Challenge

Employers, including those in the promo products industry, are having a hard time filli...

Gildan Reports 28% Sales Increase

The Top 40 promo supplier said first quarter sales were $589.6 million.

Nirvana Sued Over ‘Inferno’ Drawing on Merch

The granddaughter of the writer who allegedly created the drawing says the ’90s band ha...

Amazon’s Q1 Revenue Was $108.5 Billion

Net income tripled year-over-year.

Under Armour Settles SEC Suit, Announces Strong Q1

Sales were up 35% in the first quarter, but the firm also agreed to pay $9 million to s...

Ramadan: A Time for Reconnecting & Empathy

ASI employees and a Bucks County-based Imam share insights into Islam’s holiest month.

Case Study: LED Hoodies & More for Google

Here’s how promo distributor ADVOC8 executed a global merch initiative for the tech gia...

HPG Adds Cake, Biscuit Brands to Batch & Bodega Line

The brands have been featured on Oprah’s “Favorite Things.”