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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Hullinger Departs for BELLA+CANVAS; alphabroder Names Pantano CEO

Norm Hullinger had been CEO of alphabroder, promo’s second largest supplier, for nine y...

HPG Partners With Nomatic and Pladra

The Top 40 supplier will be selling products from the retail brands through its HPG Exc...

Commonsku Hits $1 Billion in Network Volume

The milestone comes a decade since the company’s founding.

3M Sues Florida Firm, Alleges N95 Fraud

3M, which makes N95 respirator masks, is the parent company of Top 40 supplier 3M/Promo...

Fluid Branding Acquires Reflex Marketing

The deal involves two of the U.K.’s top distributorships.

How To Grow Your Email Subscriber List

Email marketing provides a direct conduit for communicating tailored messages and...

PPP Running Out of Funds

Promo firms that need support from the relief program should hurry up and apply, some e...

Masters Merch Frenzy Returns to Augusta

The 2021 branded items may be the hallowed tournament’s most sought-after collection.

New York to Legalize Recreational Cannabis

The move could create a lucrative new market for promo products sales.

IMF: US Economy to Grow 6.4%

The upgraded forecast, along with other positive economic data on jobs, manufacturing a...

HPG Brings Fresh Food to Batch & Bodega Line

The Top 40 supplier says the offering meets a food gifting need sought by distributors’...

Paul Bellantone Joins HALO

The former CEO of PPAI is now a senior VP with the Top 40 distributor.

Promo Case Study: A Win at the Holidays

This Houston distributor overcame inventory shortages and shipping snags to deliver a w...

Dave Saracino Joins Charles River Apparel

The promo industry veteran is now the Top 40 supplier’s Vice President of Sales.

Farmer Retires as CEO of Cintas

Cintas veteran Todd M. Schneider is taking over as chief executive officer.

Facilisgroup Hosts ‘Top Executive’ Event

It focused on driving and managing growth and change.

12 Tips to Beat ‘Back-to-Normal’ Anxiety

Mental health experts deliver strategies for managing stress associated with returning ...

PPP Extended Through May 31

Struggling promotional products firms have an additional two months to apply for a PPP ...

Big Markets in Promo: Healthcare

Even with huge gains in 2020, this in-demand sector still has the potential to grow.

Economy Watch: U.S. Consumer Confidence Surges

Also, the IMF plans to increase its forecast for global economic growth.

ASB Promotes Johnson, Klarenbeek

The Top 40 distributor says the pair will help lead the company’s “next exciting chapter.”

PCNA Launches New Website

The Top 40 supplier has also streamlined ordering and made a big investment in inventory.

Larger EIDL Loans Coming For Small Businesses

The SBA is more than tripling the loan limit for its COVID-19 EIDL program.

Koozie Group Promotes Ralston, Montaubin

Melissa Ralston becomes Chief Revenue Officer and Pierre Montaubin steps into a senior ...

Supply Chain Headaches Persist For Promo

There’s been some improvement, but endemic issues that are ultimately driving up promo ...