See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Brand Addition Names New Global Managing Director

Karl Whiteside brings a track record of success and 14 years of industry experience to ...

3M Lawsuit Says Company Sold 10K Fake N95 Masks

3M, parent company of Top 40 promo supplier 3M/Promotional Markets, has won a temporary...

4imprint Says 2020 Sales Declined 35%

Preliminary results show the Top 40 promo distributorship’s total global sales tallied ...

Office Depot Rejects Staples Acquisition

Still, Office Depot is open to alternative deals with Staples, the parent firm of Top 4...

Obituary: Kerry Turner, Best Promotions USA/HPG

A promo pro for nearly 50 years, Turner passed away due to COVID-19 complications. He l...

Alphabroder Launches Sustainability Initiative

“Green Team” members will focus on improving sustainability in business processes at th...

The Levy Group Joins HALO Branded Solutions

New York City-based The Levy Group serves blue-chip clients in the sports, entertainmen...

U.S. Ban on Xinjiang Cotton Takes Effect

Xinjiang is reported to produce 20% of the world’s cotton supply. The ban could impact ...

World Bank Expects 3.5% U.S. GDP Growth in 2021

Global growth could hit 4%, but significant uncertainty remains amid the challenges pos...

Andrew Spellman in as VP at Therabody

The experienced promo executive will be vice president of the health and wellness brand...

HPG Hires COO, Promotes Lucash, Bicknell

Tony Gaston is the Top 40 firm’s new chief operating officer, while Jason Lucash and Tr...

Staples Proposes to Buy Office Depot – Again

Staples is parent company of Staples Promotional Products, the third largest distributo...

Showdown Displays Debuts Virtual Showroom

The Top 40 supplier says the solution will be a boon to its distributor customers.

How to Strengthen Your SEO

Put these strategies into play to rank higher search engine results relative to your bu...

Gemline to Offer Paper Mate, Sharpie to Promo

The Top 40 supplier will offer the household name brands through a partnership with New...

Promo Case Study: $100K Gift Order for a Union

Despite the business challenges posed by COVID-19 in 2020, savvy promo products firms s...

Q&A: Randy Chen on Beating COVID, Surviving 2020

The promo products executive talks about how he and his business have been doing in the...

5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from podcasts is soaring. Promo products distribu...

Minimum Wage Rises Take Effect

Mandated minimum wages are rising in 24 states in 2021.

ASICentral’s Top 10 Most-Viewed Articles of 2020

These are the stories, podcasts and videos that resonated most with readers. Plus: ASI’...

#PromoOn: Reflections on Promo’s 2020

Executive Editor Christopher Ruvo reflects on the promotional products industry’s 2020 ...

Koozie Group Acquires IMAGEN Brands

The blockbuster deal involves two of the largest supplier firms in the North American p...

Can Employers Make Employees Get A COVID Shot?

And should they? Legal experts weigh in on those questions and more.

Hong Kong Gift Fair Rescheduled

The event will now occur in a hybrid virtual/physical format, with the digital event ha...

Aid Package Has $284 Billion in New PPP Loans

Congress was expected to approve the new stimulus package on Monday, Dec. 21. The bill ...