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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Promo Distributor Charged With PPE Fraud

John Anthony Taylor, owner of Wasatch Promotional Products and other companies, is char...

Proposal to Reopen PPP Introduced

The measure in the House of Representatives would, among other things, make it easier t...

Facebook Launches One-Stop Business Platform

Promotional products companies can use the platform to more efficiently manage their pr...

House Votes to Ban Xinjiang Cotton

If the bill becomes law, it could affect supply chains, drive up cotton prices and infl...

NJ Passes Strict Ban on Plastic Bags, Straws

For the promo products industry, the rules could lead to more opportunities to sell bra...

AIA Holds Virtual National Sales Meeting

More than 250 AIA members attended digitally.

Trump, Biden & The Promo Products Industry

In a country bitterly split along party lines, there’s little agreement on which candid...

Demand for RBG-Themed Merch Soars

Consumers who admire the late Supreme Court Justice Ruth Bader Ginsburg are flocking to...

Logomark Partners With Egg Weights

The Top 40 supplier will be selling the fitness brand’s innovative products in the prom...

Proforma Holds Virtual ‘PROmentum Q4 Kickoff’ Event

More than 600 Proforma professionals attended.

Studies: Consumer Confidence Increases; Trade Rebounding

The news on rising U.S. consumer sentiment came as separate studies found that global t...

Touchstone Forms Joint Venture With Veterans4You

The Top 40 distributor said the venture amounts to an “acquisition in principle” of the...

HPG Acquires Webb Company

The acquisition expands Top 40 supplier HPG’s reach in the personal care products categ...

Staples Inc. Data Breach Didn’t Affect Promo Side

Hackers accessed limited customer information on fewer than 2,500 orders from Staples.com.

Some Apparel From Xinjiang Subject to Seizure

The new order from the U.S. government has relevance for promotional products companies...

Under Armour to Lay Off 600 Workers

The sportswear manufacturer is also defending a high-profile lawsuit from UCLA.

Orbus Acquires Fabric Images

The companies say the partnership will make both entities stronger.

AIA Names New Senior VP of Owner Success

Joél Bastien joins the Top 40 distributor following seven years at Top 40 supplier alph...

Walmart, Amazon Step Up Drone Operations

Walmart is running a drone delivery test program. Amazon recently got approval to opera...

Fashion Designers Create New Biden Merch Collection

The “Believe in Better” line features items from Vera Wang and other high-profile fashi...

Case Study: Branded Social Distancing Wristbands

Attendees of a chamber of commerce event wore the color-coded, branded bands to identif...

Dems Allege Billions in PPP ‘Fraud, Waste, Abuse’

Republicans countered that fraud has been kept to a minimum and that the program has sa...

Promo Firms Weigh Payroll Tax Deferral

Business owners in the promotional products industry have told Counselor they’re unlike...

Q&A: A Solution for Safe Sales Calls During COVID

Multi-line rep Melissa Mouradian has taken to the road in a mobile promotional products...

How to Improve Facebook Ad Performance

Eager to attract new customers when the pandemic economy has made them a premium? Strat...