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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Judge Orders Liquidation of Heritage Sportswear

Tom Witthuhn, Heritage’s recent top officer, is no longer with the company.

How to Succeed with Sonic Logos

Sonic branding is becoming an increasingly trendy marketing tool. But what exactly is...

Q1 Distributor Sales Rise 3.4%

Despite macroeconomic challenges like import tariffs, the promo industry still made gai...

Brady Tops List Ranking NFL Players’ Merch Sales

Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

BAMKO Increases Sales 9% In Q1

The Top 40 firm exceeded $20 million in sales during the year’s first quarter and could...

Vistaprint Debuts Search Engine Listings Manager

The digital marketing tool aims to help businesses efficiently submit and update their ...

Fully Promoted Launches ‘Office Model’ Concept to Attract New Franchisees

Entrepreneurs can now become a franchisee of the Top 40 firm without having to establis...

Source: Judge To Sign Order Liquidating Heritage Sportswear

Heritage is the 10th largest supplier by revenue in the promotional products industry.

Proforma Affiliate Earns $1 Million Contract with Healthcare Company

The seven-figure contract is the fruition of persistence and collaboration, the Top 40 ...

IMAGEN Brands Names A New VP of Marketing

Top 40 supplier IMAGEN Brands, the parent company of Crown Products (asi/47700) and...

Trend Alert: Tie-Dye

The chaotically colorful look of the 1960s counterculture is suddenly hip again.

Promo Products Executive Pleads Guilty To Price Fixing

Akil Kurji faces up to 10 years in prison.

Report: U.S. Nearing Trade Deal With China

Still, a primary unresolved issue relates to import tariffs – something of particular i...

HanesBrands, Staples Earn Energy Star Awards

The awards honor organizations that have made outstanding contributions to protect the ...

Gildan Court Filing Opposes Motion To Liquidate Heritage Sportswear

It’s the latest development in a case that could end with the promo industry’s 10th lar...

Staples’ Private Equity Owner Loads More Debt On the Company

Staples, Inc. is the parent company of Top 40 distributor Staples Promotional Products ...

Geiger Names New VP of Corporate Programs

Rachelle Power has been with the Top 40 firm since 1994.

'Brexit' Propels Outpouring of Branded Merchandise

Proponents and opponents of the U.K.’s looming exit from the European Union are using m...

Walmart To Offer Reusable Bags At Checkout

The move could have a positive knock-on effect for the promo industry.

Heritage Sportswear Liquidation Hearing Set For Federal Court

The hearing could potentially decide the fate of the promotional product industry’s 10t...

How to Win Over Younger Buyers

Advice for finding more success in sales and beyond.

The St Regis Group Partners with Kor

Kor is a drinkware brand known for sleek design and ergonomic elements.

Five Merch Trends From the Masters

Golf’s first major tournament of the year includes frenzied buying of branded merchandi...

PCNA Increases Umbrella Decorating Capacity

The Top 40 firm now offers next-day turnaround on all its umbrella styles.

Economy Watch: US Adds 196,000 Jobs In March

The unemployment rate remained at 3.8%.